Tono de Marca

Humorous & Quirky, Artistic & Hand-Crafted, Authentic & Down-to-Earth, Independent & Indie-Friendly, Nostalgic & Evocative

Valores de Marca

• •Artistic Integrity & Originality
• •Craftsmanship & Quality
• •Humor & Whimsy
• •Accessibility (of art)
• •Community & Collaboration
• •Storytelling

Mejores Prácticas

• •Embrace Whimsical Storytelling: Even in short descriptions, try to hint at a larger, amusing narrative behind the image. Use evocative and slightly playful language.
• •Maintain a Humble & Approachable Voice: Avoid overly corporate or pretentious language. Keep it genuine, friendly, and a little self-deprecating, reflecting Jay Ryan's own communication style.
• •Highlight the "Hand-Made" Aspect: Consistently remind the audience of the craft involved – "hand-pulled," "screen-printed by hand," "computer-free design" – to reinforce the value of the physical object.
• •Inject Humor Subtly: Wit should be woven in, not forced. Think wry observations or amusing understatements rather than outright jokes, unless the artwork itself is overtly comical.
• •Speak to the "Indie" Sensibility: Use language that resonates with an audience appreciative of independent art, music, and unique creations. Acknowledge the intelligence and slightly offbeat taste of the customer.

Percepción Social

Highly Respected & Influential, Beloved by Fans & Collectors, Authentic Artist, Associated with Quality Music & Art, Creative & Imaginative

Ejemplos de Copy

• •Fresh off the press! Another unsuspecting badger has found itself in a peculiar predicament involving a unicycle and an alarming amount of toast. This 5-color, hand-pulled screen print, 'Breakfast Acrobatics,' is now patiently awaiting a spot on your wall. Limited run, because our badger wrangler (it's just Jay) can only handle so much excitement. Snag yours at thebirdmachine.com before they pedal away!
• •The Bird Machine is the screen-printing workshop of Jay Ryan, where animals often outsmart humans and everyday objects lead surprisingly adventurous lives. Since 1995, we've been hand-pulling ink onto paper, mostly for bands you might love, and sometimes just because a squirrel on a tiny moped seemed like a good idea at the time. It's art, it's a bit odd, and it's made with actual hands.
• •Wear your weird on your sleeve (or chest). This T-shirt features [Animal] doing [Quirky Activity], a classic scene from the overactive imagination of Jay Ryan. Printed on comfy [Material type], because even art connoisseurs deserve a soft T-shirt. Perfect for pondering life's big questions, like 'What *is* that raccoon thinking?'
• •Psst... New prints, questionable animal antics, and maybe a discount code inside!
• •The Bird Machine: Hand-Printed Wonders (and Worried Squirrels). See Jay Ryan's latest screen prints at [Event Name], Booth [Number]. Come say hi, we don't bite (usually).