Brand Tone

Friendly and Approachable, Passionate and Proud, Community-Oriented, Authentic, Slightly Humorous/Playful

Brand Values

• •Quality
• •Authenticity
• •Customer Focus
• •Community & Heritage
• •Small Business/Family Ethos

Best Practices

• •Know Your 'Why': Always circle back to the core values: quality, authenticity, customer focus, community, and the 'taste of home.' Let these values naturally infuse the language.
• •Speak Like a Friend (but a knowledgeable one): Use a conversational, friendly, and approachable tone. Avoid overly corporate jargon. Be genuine and enthusiastic about the products and the South African heritage.
• •Embrace the Heritage (with inclusivity): Use South African slang (like 'lekker') sparingly and explain it where necessary to be inclusive of 'Kiwis and Saffas alike.' Celebrate the connection to South Africa.
• •Keep it Real and Authentic: Be honest and transparent. If it's a 'small local business,' let that shine through. Share the passion behind the product.
• •Inject Personality: Don't be afraid of a little humour or playfulness where appropriate (like the 'social media pun-isher' or 'like jerky but BETTER!!'). This makes the brand more memorable and relatable. Ensure consistency across all platforms, from the website to social media captions.

Social Perception

Positive Reputation for Quality, Taste of Home, Reliable Service, Community Fixture

Copy Examples

• •Headline: Craving Real Biltong? Your Taste of Home is Just a Click Away! Body: 'Missing that authentic South African flavour? The Biltong Shed brings you the good stuff – traditionally made, perfectly spiced, and delivered right to your door anywhere in NZ. We're a small Kiwi-Saffa family business, and we reckon it's the best biltong this side of the Limpopo. Order a bag (or three!) and taste the difference.' Tone: Friendly, Authentic, Proud, Hint of Humour
• •Social Media Post (with image of biltong): Caption: 'Fuel your week the lekker way! 💪 Our biltong isn't just a snack, it's a high-protein, flavour-packed experience. Made with love, the traditional way. What's your favourite flavour? Let us know below! #BiltongNZ #TasteOfHome #TheBiltongShed #SupportLocalNZ' Tone: Engaging, Passionate, Community-Oriented
• •Product Description (e.g., Chilli Biltong): Title: The Biltong Shed – Chilli Biltong: Feel the Bite! Body: 'Ready for a flavour kick? Our Chilli Biltong is crafted for those who like a bit of fire in their belly. We use our classic, authentic biltong recipe and add just the right amount of качественный chilli for a satisfying warmth that doesn't overwhelm. Perfect for game day, hiking, or whenever you need a tasty, high-protein zing! Warning: may be addictive.' Tone: Playful, Descriptive, Authentic
• •Email Newsletter Snippet: Subject: A Little Something From Our Shed to Yours... Body: 'Hey [Customer Name], just a friendly hello from Coert, Jess, and Andrew at The Biltong Shed! We're busy slicing and dicing the freshest batch of your favourite biltong. Remember, every order supports our little local business, and we truly appreciate it. P.S. Did you know you can earn Biltong Bucks for reviews? 😉' Tone: Friendly, Appreciative, Personal
• •Website 'About Us' Excerpt: Headline: From Our Family to Yours: The Story of The Biltong Shed. Body: 'It started with a craving for home and a passion for proper biltong. Now, The Biltong Shed is our way of sharing that authentic South African taste with all of New Zealand. We're a small team, we love what we do, and we're committed to making the best darn biltong you'll find. Thanks for being part of our journey!' Tone: Authentic, Passionate, Grateful, Community-Focused