Brand Tone

Knowledgeable, Passionate, Friendly, Quality-Focused, Authentic, Slightly Humorous/Witty

Brand Values

• •Quality
• •Safety
• •Passion for Motorcycles
• •Customer Focus & Service
• •Authenticity & Integrity
• •Community

Best Practices

• •Speak from Experience (Be the Enthusiast): Always write from the perspective of a fellow rider who understands the needs, desires, and concerns of the community. Use "we" and "us" to connect with the audience.
• •Prioritize Quality & Safety in Messaging: Consistently weave in the importance of quality materials, construction, and safety features of the products, reinforcing the brand's core values.
• •Maintain a Helpful, Informative Stance: Whether it's product descriptions, blog posts, or social media captions, aim to educate and inform rather than just sell. Offer genuine advice and insights.
• •Inject Personality – Be Approachable (and a little witty where appropriate): While maintaining professionalism, don't be afraid to let the brand's friendly and slightly humorous side (as mentioned in their "About Us") peek through in social media interactions or lighter content. Avoid jargon where possible or explain it clearly.
• •Showcase Authenticity & Independence: Subtly remind the audience of the brand's independent nature and commitment to genuine rider needs, differentiating from larger, less personal retailers. Highlight the "why" behind the brand.

Social Perception

Positive Customer Experiences, Trustworthy & Reliable, Expert Resource, Community-Oriented (Locally), Independent Champion

Copy Examples

• •Headline: Ride Confident. Ride Protected. Ride with The Biker Company. Body: It's not just gear, it's peace of mind. We're bikers, just like you. That's why we meticulously select only premium helmets, jackets, and accessories that meet our high standards for safety and quality. Gear up with experts who share your passion.
• •Headline: Stop Searching, Start Riding. Your Perfect Kit Awaits. Body: Tired of sifting through endless options? Our team of dedicated enthusiasts is here to guide you to the motorcycle gear that truly fits your ride, your style, and your safety needs. No pressure, just honest advice and quality kit.
• •Headline: Beyond the Franchise: Gear Chosen by Riders, for Riders. Body: We broke free to bring you a truly independent standard of motorcycle gear. The Biker Company is built on a passion for the ride and a commitment to quality, safety, and style – values we wouldn't compromise. Discover the difference.
• •Headline: Quality You Can Feel. Service You'll Remember. Body: From the moment you browse our selection to your first ride out, experience the The Biker Company difference. Premium gear, expert advice, and a team that’s as passionate about your journey as you are.
• •Headline (for a community event or blog post): More Than A Store: Your Local Hub for All Things Bike. Body: Join us for our next coffee morning or check out our latest gear guide! At The Biker Company, we're committed to building a community of riders who value quality, safety, and a bit of good banter. Let's share the road and the knowledge.