Brand Tone

Playful, Educational, and Socially Conscious

Brand Values

• •Quality and Purity
• •Holistic Wellness
• •Ethical Empowerment
• •Sustainability
• •Cultural Modernization

Best Practices

• •Lead with the Pun: Use humor and pop-culture references, especially in headlines and social media hooks, to reflect the brand's playful name and capture attention.
• •Balance Fun with Facts: After grabbing attention with a playful tone, follow up with clear, educational information about the product's health benefits, ingredients, and usage.
• •Weave in the 'Why': In every piece of copy, try to connect the product back to one of the core brand values—be it empowering women, sustainability, or holistic health. This builds a deeper brand narrative.
• •Use 'Himalayan' as a Quality Cue: Consistently mention the Himalayan origin of the ingredients to reinforce purity, quality, and the brand's unique story.
• •Maintain a Unified Voice: Ensure that all written content, from the website's FAQ page to a reply to an Instagram comment, reflects the same friendly, informative, and conscious personality. Consistency builds trust.

Social Perception

The public perceives The Big Bhaang Theory as an innovative and trustworthy brand that is successfully modernizing a traditional product. They are seen as a pioneer in making hemp-based wellness products accessible and appealing. The fun branding is viewed positively, and customers appreciate the high quality of the products and the brand's ethical stance. The connection to 'bhang' is handled educationally, focusing on its legal, edible form and differentiating it from other cannabis products. The brand is seen as a leader in the movement to normalize cannabis-related products in India.

Copy Examples

• •Tired of boring salads? It's thyme to shake things up! Our Himalayan Hemp Seed Salt adds a pinch of magic and a punch of protein to any meal. Get ready to have your taste buds (and your health) thank you. #TheBigBhaangTheory #HealthyHabits #HimalayanGoodness
• •Good for You, Good for Her. Every purchase empowers the women artisans of the Himalayas. Discover the heart of our ingredients. #EmpowerHer #EthicalEating #MadeWithLove
• •Our Not-So-Secret Ingredient to a Happier You.
• •The Health Theory That Actually Works. Unlock the power of hemp! From heart health to glowing skin, the benefits are no joke. We break down the science behind our super seeds. Learn more and get 10% off your first order with code FIRSTHEMP! #WellnessSimplified #HempHeals
• •Your guilt-free delight for when life gives you cravings. We've packed our rich dark chocolate with protein-filled hemp hearts, locally sourced from the heart of India. It's the perfect, fudgy treat to delight your tastebuds and fuel your day. Go on, take a bite out of wellness.