Brand Tone

Welcoming, Spiritual, Calming, Authentic, Educational

Brand Values

• •Community
• •Spirituality
• •Authenticity
• •Well-being
• •Devotion

Best Practices

• •Always use welcoming and inclusive language, like "welcome," "join us," "community," and "for all levels." Address the audience directly and warmly, making them feel like part of the family before they even arrive.
• •Ground your copy in the "timeless," "ancient," and "authentic" traditions of Bhakti-yoga. Explain the purpose behind the practices (e.g., "Kirtan is a powerful tool for inner transformation") to educate, rather than just sell.
• •Write in a way that mirrors the experience you offer. Use shorter sentences, gentle phrasing, and words associated with peace and tranquility ("haven," "stillness," "refresh the mind"). Avoid exclamation points unless expressing pure, simple joy (e.g., in a Kirtan context).
• •Frame the benefits not just as physical (e.g., "stretch your body") but as holistic and spiritual (e.g., "connect with the heart," "find inspiration," "enliven your consciousness"), focusing on self-transformation.
• •Regularly mention communal aspects like shared meals, making new friends, and finding support. This reinforces the value of connection and shows that The Bhakti Centre is a place to belong, not just to attend.

Social Perception

A Welcoming Spiritual Sanctuary

Copy Examples

• •Find your quiet center. In the midst of life's constant motion, there is a space of deep peace waiting for you. Join us for our guided meditation session this Wednesday at 7 pm and reconnect with the stillness within. All are welcome. #BhaktiCentreBath #MeditationBath #InnerPeace #SpiritualJourney #BathUK
• •Your Haven for Spiritual Growth in the Heart of Bath. Discover authentic yoga, mantra meditation, and a welcoming community to support you on your journey. Explore our classes.
• •Soulful Sounds, Conscious Connections: This Week at The Bhakti Centre
• •An Evening of Kirtan: Music for the Soul. Let the ancient sounds of mantra meditation wash over you. Our Kirtan evenings are a simple, joyful way to relieve stress and connect with your heart through call-and-response chanting. Led by our dedicated musicians, this is an immersive experience of healing sound. Stay afterward for a delicious plant-based meal and warm conversation. No experience necessary, just an open heart.
• •Feeling Disconnected? Find Your Community. The Bhakti Centre offers more than just yoga and meditation. It’s a place to build lasting relationships and find support on your spiritual path. Join us for Soul Talks, Kirtan, and shared meals. Discover your sanctuary at 23 Crescent Lane. Visit thebhakticentre.co.uk.