Brand Tone

Nurturing, Authentic, and Aspirational. Calm and Soothing

Brand Values

• •Natural & Quality Ingredients
• •Handcrafted & Artisanal
• •Self-Care & Well-being
• •Sensory Experience
• •Transparency

Best Practices

• •Prioritize "You" and "Your": Focus the language on the customer's experience, benefits, and feelings (e.g., "Nourish *your* skin," "Transform *your* bath").
• •Use Sensory Language: Describe the feel, scent, and visual appeal of the products to evoke the aspirational and nurturing aspects of the brand (e.g., "creamy lather," "uplifting citrus aroma," "velvety smooth skin").
• •Maintain Authenticity: Be transparent about ingredients and the handcrafted nature of the products. Avoid overly complex jargon and speak in a clear, honest, and warm manner.
• •Emphasize Benefits over Features (but include both): While listing natural ingredients (features) is important for authenticity, always tie them back to the positive impact on the customer's well-being or skin (benefits). For example, instead of just "Contains Shea Butter," say "Enriched with Shea Butter to deeply moisturize and soften your skin."
• •Develop a Brand Voice Guide: Create a simple internal document outlining key vocabulary, phrases to use/avoid, and the overall feeling the copy should evoke. This helps ensure everyone writing for the brand stays consistent. For example, words like "gentle," "nourishing," "pure," "handcrafted," "indulge," "restore," and "bliss" align well with The Better Bath's likely tone.

Social Perception

Customers likely perceive The Better Bath as a provider of high-quality, natural bath products that offer a more luxurious and mindful alternative to mass-produced items. The brand is likely seen as trustworthy due to its focus on natural ingredients and handcrafted quality. There's an appreciation for the aesthetic appeal of the products and branding, contributing to a sense of indulgence and self-pampering.

Copy Examples

• •Indulge your skin and senses. ✨ Our [Product Name] is lovingly handcrafted with the purest [Key Ingredient 1] and [Key Ingredient 2] to soothe, nourish, and transform your bath into a tranquil escape. Because you deserve moments of pure bliss. #TheBetterBath #NaturalSkincare #SelfCareRitual #HandcraftedGoodness
• •Elevate Your Everyday: Discover the art of bathing with The Better Bath. Natural ingredients, handcrafted with care, for a truly restorative experience.
• •Unwind & Rejuvenate: Your Weekly Dose of Natural Bathing Bliss from The Better Bath.
• •At The Better Bath, we believe that what you put on your body is as important as what you put in it. That's why we're dedicated to crafting luxurious, natural bath and body care that nurtures your skin and calms your mind. Experience the difference of truly authentic, handcrafted goodness.
• •Tired of harsh chemicals? 🤔 Make the switch to a gentler, more luxurious bath experience. The Better Bath offers a curated collection of natural, handcrafted soaps, bath bombs, and more, designed to pamper your skin and elevate your self-care routine. Shop now and transform your bath time!