Brand Tone

Empowering, Encouraging & Supportive, Intentional & Mindful, Clear & Direct, Relatable & Authentic

Brand Values

• •Intentionality
• •Proaction
• •Self-Awareness
• •Self-Love/Well-being
• •Empowerment (specifically for women)
• •Community
• •Growth & Transformation

Best Practices

• •Embrace "You-focused" Empowerment: Always address the audience directly (using "you" and "your") and focus on how the brand's offerings can empower *them* to achieve their goals and improve their well-being. Frame benefits around their transformation and growth.
• •Lead with Encouragement, Follow with Action: Start communications with supportive and understanding language, acknowledging common struggles (like overwhelm or busyness). Then, clearly guide them towards actionable steps and solutions offered by the brand.
• •Anchor in Core Values: Ensure that the language consistently reflects the brand's core values: intentionality, proaction, self-awareness, and self-love/well-being. For example, instead of just saying "get more done," say "make intentional progress on what matters most."
• •Maintain Clarity and Simplicity: Avoid jargon or overly complex language. The brand's methods are about making life simpler and more focused, so the copy should reflect that clarity and directness.
• •Cultivate a Supportive Community Voice: Even in broader communications, echo the supportive and understanding tone of the Best Today® Community. Use inclusive language and foster a sense of shared journey and collective encouragement.

Social Perception

Transformative, High-Quality & Effective, Supportive & Community-Oriented, Authentic & Mission-Driven, Led by a Respected Founder

Copy Examples

• •(Instagram Post): "Stop letting your days run you. It's time to embrace proaction and design a life you love, one today at a time. Our Best Today® Guide isn't just a planner; it's your partner in intentional living. Ready to transform your overwhelm into purpose? ✨ #BestToday #IntentionalLiving #ProactivePlanning #EmpoweredWomen"
• •(Email Subject Line): "More Than a To-Do List: Discover the Joy of Intentional Days" (Email Body Snippet): "Feeling pulled in a million directions? At Best Today®, we believe in the power of centering your humanity. Our resources are designed to help you not just manage your time, but to truly make time your ally. Let's uncover your path to a more joyful, intentional life, together."
• •(Website Product Description - Best Today® Guide): "The Best Today® Guide is your 14-week journey to proactive and intentional living. Move beyond endless to-do lists and cultivate a life aligned with what truly matters. With guided weekly previews, daily planning, and space for reflection, you'll learn to honor your capacity and celebrate your progress. Start your transformation today."
• •(LinkedIn Post - from Shunta Grant/Best Today® Company): "Burnout isn't a badge of honor. At Best Today®, we're dedicated to empowering women and mission-driven teams to achieve their goals with clarity and intention, not exhaustion. Our approach integrates self-awareness and proaction to build sustainable success and well-being. Learn how we can help your organization thrive. #IntentionalLeadership #TeamWellbeing #Productivity #BestTodayCo"
• •(Facebook Ad): "Tired of feeling busy but not productive? You're not alone. The Best Today® Community offers a supportive space to learn practical strategies for intentional living, connect with like-minded women, and finally overcome overwhelm. Join us and start making every today your best today. Your first month in our Community is free with your Best Today® Guide! #BestTodayCommunity #SupportAndGrowth #LiveIntentionally"