Brand Tone

Authentic and Traditional, Passionate and Proud, Friendly and Approachable, Trustworthy and Reliable, Knowledgeable

Brand Values

• •Quality and Freshness
• •Family Heritage and Tradition
• •Customer Satisfaction
• •Community Connection
• •Passion for Seafood
• •Sustainability (Implicit)

Best Practices

• •Emphasize Heritage and Family: Regularly weave in the 'fourth-generation family business' aspect and the 1969 founding year. This reinforces authenticity and tradition.
• •Prioritize 'Freshness' and 'Quality': These words should be central to product descriptions and marketing messages. Detail where the seafood comes from (North Sea, local boats) to substantiate these claims.
• •Maintain a Passionate yet Approachable Voice: Write with genuine enthusiasm for seafood. On social media, be conversational and friendly, but always maintain a professional and knowledgeable undertone.
• •Show, Don't Just Tell: Use high-quality visuals (photos/videos) of the seafood, the family (if appropriate and willing), and the local scenery. Customer testimonials and stories also add to this.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are aligned across the website, social media, email communications, and any offline materials. Develop simple brand guidelines for anyone creating content.

Social Perception

High-Quality Purveyor, Reputable and Experienced, Excellent Service Provider, Resilient Local Business, A Treat/Luxury Item Provider

Copy Examples

• •From our family to yours, since 1969! 🦞✨ Dive into the freshest taste of the North Sea with our Berwick Lobster, caught daily and delivered straight to your door. It's more than seafood, it's a tradition of quality you can taste. Order yours today and experience the difference generations of passion make! #BerwickShellfish #FamilyTradition #FreshSeafood #LobsterLove #NorthSeaCatch
• •The Berwick Shellfish Co.: Four Generations of Freshness, From Our Shores to Your Table.
• •A Taste of Heritage: Special Offer on Our Freshest Catch This Week!
• •Hand-picked with care by the Flannigan family, just as we've done for over 50 years. Our Traditional Dressed Crab is a true taste of Berwick – pure, fresh, and bursting with flavour. No additives, just the finest local crab, expertly prepared for your enjoyment.
• •Fresh. Family-Run. Unforgettable Flavour. The Berwick Shellfish Co. Order premium North Sea shellfish online for next-day UK delivery. Taste the tradition.