Brand Tone

empowering, mystical, and educational

Brand Values

• •Empowerment
• •Authenticity
• •Quality and Craftsmanship
• •Community
• •Spirituality & Self-Care

Best Practices

• •Use Empowering Language: Frame product benefits around what the customer can achieve—e.g., "Amplify your intuition" instead of just "This is an amethyst." Use active, inspiring verbs.
• •Educate, Don't Just Sell: Maintain the educational tone by consistently explaining the "why" behind a product. Share the history, properties, and uses of herbs and crystals to build authority and trust.
• •Blend the Mystical with the Modern: Continue using a mix of spiritual terminology and contemporary language. This makes the brand feel both ancient and current, appealing to a broader audience.
• •Center the Customer's Journey: In all copy, speak directly to the customer's needs and aspirations. Use "you" and "your" to make the message personal, positioning the store as a partner in their spiritual practice.
• •Maintain Visual and Textual Cohesion: Ensure the aesthetic of the photos and videos—often dark, moody, and magical—is matched by the copy. The words should evoke the same feeling as the imagery, creating a fully immersive brand experience.

Social Perception

The public perception of The Bella Donna Store appears largely positive. Customers often praise the quality of the products and the helpfulness of the customer service. Reviews frequently mention that the items are beautiful and well-crafted. The brand's narrative of expanding from an online shop to a physical store in a Canadian mall suggests growth and a positive reception in the market. The active presence and personal story of the CEO, Mercy Ayeni, also contribute to a perception of the brand as being passionate and dedicated.

Copy Examples

• •Invite clarity and cut through the noise. Our new Clear Quartz points have arrived, ready to amplify your intentions. Each piece is a beacon of light, waiting to join your sacred space and elevate your practice. Tap to shop and find your focus.
• •Feeling drained? It’s time to reclaim your energy. Our Self-Love Ritual Kit is curated with everything you need—from rose quartz to soothing herbs—to restore your spirit. You are worthy of your own care. Begin your journey back to you.
• •Your Weekly Ritual Is Inside ✨
• •Shield your space and guard your peace with our handcrafted Protection Candle. Infused with black tourmaline, rosemary, and sandalwood, this candle is more than wax and wick—it’s a fortress for your soul. Light it to banish negativity and create a sanctuary of calm.
• •Pack a 'Banish Bad Vibes' order with us! 🖤 Watch how we intuitively select the perfect smoky quartz and herbs to help one of our amazing customers cleanse their space. #witchtok #crystaltok #spiritualsmallbusiness #packingorders