Brand Tone

Enthusiastic, Joyful, Helpful, Informative, Conscious, and Caring

Brand Values

• •Sustainability/Eco-Friendliness
• •Beauty and Aesthetics
• •Ease and Efficiency
• •Thoughtfulness and Personal Touch
• •Family and Joy of Giving

Best Practices

• •Use phrases like "kind to our planet," "unwrap joy, not waste," "gift sustainably," reflecting the core value identified.
• •Create educational content (blog posts, social media updates) showcasing easy and creative ways to use the wraps.
• •Incorporate visual storytelling, like videos demonstrating the wraps' ease of use and aesthetic appeal, similar to the HD 720p video mentioned.
• •Position the brand as a helpful guide, echoing the desire to make wrapping easier.
• •When responding to comments, reviews, or inquiries, maintain a warm, personal, and appreciative tone, similar to how Anna G. is perceived by customers who've had special orders or direct contact.

Social Perception

Positive and Appreciative, Valued for Customer Service, Seen as Innovative and Fun

Copy Examples

• •"So Fun!" - Customer review highlighting the enjoyable experience.
• •"Beautifully wrapped gift" - Emphasizing the aesthetic appeal.
• •"How to Wrap" guides - Providing helpful and informative content.
• •"Kind to our planet" - Highlighting sustainability efforts.
• •"Unwrap joy, not waste" - A catchy phrase reflecting the brand's values.