Brand Tone

Informative and Expert, Quality-Oriented and Confident, Customer-Focused and Helpful, Traditional and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Functionality and Innovation
• •Transparency and Information
• •Value
• •American Made
• •Environmental Consciousness

Best Practices

• •Prioritize "Real Wood" and Craftsmanship: Consistently highlight the use of genuine wood (Oak, Maple) and the skill of the craftsmen in product descriptions, social media posts, and advertisements. Use descriptive words that evoke quality and durability.
• •Emphasize Space-Saving Benefits Clearly: Focus on how the products solve a customer's problem (lack of space, need for multi-functional rooms). Use relatable scenarios and show the transformation.
• •Maintain a Helpful and Informative Voice: Provide comprehensive product details, answer common questions proactively in your copy (as seen in their FAQ section), and offer clear guidance. Avoid overly technical jargon unless explained.
• •Showcase Customer Success and Testimonials: Incorporate genuine customer reviews and stories that reinforce the quality, ease of use, and positive experiences. This builds trust and social proof.
• •Be Confident but Approachable: While highlighting the superiority of your materials and design, ensure the tone remains friendly and accessible. Invite questions and interaction, reinforcing the customer support value.

Social Perception

High-Quality Products, Effective Space-Saving Solutions, Good Value for Money, Reliable Customer Service, Ease of Assembly

Copy Examples

• •Headline: Reclaim Your Room, Not Your Weekend. Body: Tired of complicated furniture? The Bedder Way Co. offers beautifully crafted, real wood Murphy beds designed for easy assembly. Our innovative pneumatic lift system and clear instructions mean you’ll transform your space into a dual-purpose haven in hours, not days. Quality craftsmanship, American-made, and designed for your life.
• •Headline: The Beauty of Fine Furniture, The Brilliance of a Murphy Bed. Body: Why choose between style and space? Since 2001, The Bedder Way Co. has handcrafted real wood Murphy beds that seamlessly blend into your home as elegant furniture, then effortlessly transform into a comfortable bed. Discover superior quality and lasting value.
• •Headline: Invest in Real Wood, Invest in Real Space. Body: Don’t settle for less. Our Murphy beds are built by skilled craftsmen using solid Oak and Maple for enduring beauty and strength. Experience the Bedder Way difference: premium materials, thoughtful design, and dedicated customer support. Your space-saving solution, built to last.
• •Headline: Maximize Your Space, Not Your Worries. Body: From choosing the right finish to seamless delivery and easy setup, The Bedder Way Co. is here to help you every step of the way. Our space-saving Murphy beds come with dedicated customer service and the assurance of quality that has delighted homeowners for over two decades.
• •Headline: Your Room’s Hidden Potential, Unlocked. Body: Imagine a guest room that’s also a home office, or a playroom that converts to a cozy bedroom. The Bedder Way Co. turns that vision into reality with our handcrafted Murphy beds. Easy to operate, beautiful to behold, and built with pride in the USA.