Brand Tone

aspirational yet accessible and supportive

Brand Values

• •Quality & Professionalism
• •Education & Empowerment
• •Community
• •Passion for the Craft

Best Practices

• •Speak Their Language: Continue using industry-specific terms like "fanning," "isolation," "cashmere lashes," and "mapping." This builds credibility and shows you understand the artist's world.
• •Balance Aspiration with Support: Pair high-quality, aspirational images with supportive, encouraging copy. Phrases like "Elevate your artistry," "We see you, lash queen," and "Your journey starts here" reinforce your role as both a leader and a supporter.
• •Lead with the "Why": Instead of just listing product features, focus on the benefits for the artist. Don't just say "0.05 thickness lashes"; say "Create the fluffiest, most lightweight mega volume sets with our 0.05 lashes."
• •Leverage User-Generated Content (UGC): Continue making customer and ambassador content a cornerstone of your strategy. When reposting, always add your own branded commentary that praises the artist and subtly reinforces a product or value (e.g., "The perfect curl retention on this set by @[artist] using our D-Curl trays!").
• •Maintain a Consistent Call-to-Action (CTA) Strategy: Tailor your CTAs to the platform and goal. Use direct CTAs like "Shop Now" for products, encouraging CTAs like "Tag Us" for community building, and informative CTAs like "Learn More" or "Download Prospectus" for educational offerings. This clarity guides your audience effectively.

Social Perception

As an Expert and Authority, High-Quality and Trusted, Community Hub

Copy Examples

• •Precision in every fan. ✨ Our Velvet Cashmere Trays are the secret to creating the light, fluffy volume your clients dream of. Designed for artists, by artists. Tap to shop the tools that elevate your craft. #TheBeautyYard #LashArtist #VolumeLashes
• •🔥 ARTIST SPOTLIGHT 🔥 We are obsessed with the work our community is creating! Swipe up to see the products @[artist1], @[artist2], and @[artist3] used to craft these stunning sets! Tag us in your photos for a chance to be featured next! #BeautyYardFamily
• •Subject: Ready to Master Your Lash Game? Body: Stop dreaming about creating flawless lash sets and start doing it. Our accredited Classic & Volume Lash Course is designed to turn your passion into a profession. Learn from industry leaders, master the techniques, and build the business you've always wanted. Limited spots available for our next session. Enroll today and invest in you.
• •Your Art. Our Supplies. Unstoppable Results. Shop professional-grade lash & brow essentials trusted by the best in the business. Free UK shipping on orders over £50.
• •Is a career in beauty calling your name? The Beauty Yard Academy offers fully accredited training to give you the skills and confidence to become a certified lash artist. Your future starts here. Click 'Learn More' to download our course prospectus.