Brand Tone

Friendly & Relatable, Aspirational yet Accessible, Positive & Empowering

Brand Values

• •Style Curation
• •Affordable Luxury
• •Quality Commitment
• •Customer Confidence
• •Fashion as an Extension of Beauty

Best Practices

• •Lead with "Feel-Good" Language: Always frame the copy around the emotional benefit: confidence, comfort, and happiness. Use uplifting and positive words. Instead of just describing a dress, describe how the customer will feel in it.
• •Embrace the "Everyday Girl" Persona: Write as if you are talking to a friend. Use a conversational tone, ask questions to encourage engagement, and incorporate emojis naturally to add personality and warmth.
• •Reinforce the Value Proposition: Consistently mention the core values of affordability and curated, high-quality style. Phrases like "luxe for less," "curated just for you," and "on-trend and wallet-friendly" should be woven into the messaging.
• •Tell the Brand Story Subtly: Occasionally reference the brand’s origin— "Born from beauty, built for style"—to add depth and differentiate from other clothing boutiques. This helps build a unique identity and explains the brand name.
• •Create a Simple Style Guide: Document key brand phrases, tone-of-voice words (e.g., "friendly," "positive," "stylish"), and words to avoid (e.g., "cheap," "exclusive," "complicated"). This ensures that anyone writing for the brand—from social media managers to email marketers—maintains a consistent voice.

Social Perception

The target audience perceives the brand as a trendy, go-to source for cute and casual outfits, fostering a sense of community. The primary challenge is brand name confusion, as it's often mistaken for a beauty service. While it has a positive, engaged niche presence on Instagram, its broader online footprint is limited.

Copy Examples

• •Your weekend uniform has arrived. ✨ Say hello to the coziest, cutest sweatshirt your closet has been dreaming of. Perfect for coffee runs, couch cuddles, and everything in between. Because style should feel as good as a three-day weekend. Tap to shop your new favorite!
• •Style That Gets You. ✨ We curate the trends so you don't have to. Discover confidence-boosting looks that are always on-trend, always high-quality, and always affordable. Look as amazing as you feel.
• •Tired of clothes that don't feel like *you*? We're The Beauty Studio Boutique, and we believe style is for the everyday girl. Born from a love of beauty, we bring you curated fashion that’s all about feel-good vibes without the luxury price tag. Find your next favorite outfit today!
• •Hey, gorgeous! Get ready to refresh your wardrobe. Our latest collection just dropped, filled with must-have pieces designed to make you shine. From statement tops to effortless dresses, we found the looks you’ll love to live in. Be the first to explore what’s new!
• •The dress you’ll be wearing on repeat. 🔁 From brunch with the girls to date night, we’re showing you how to style our new City Breeze Maxi for any occasion. Which look is your favorite? Let us know! 👇 #StyleInspo #EverydayStyle