Brand Tone

Professional, Expert, Aspirational, Empowering, Supportive, Community-Oriented, Chic, Modern, Educational

Brand Values

• •Quality
• •Expertise & Artistry
• •Empowerment
• •Education & Growth
• •Community
• •Passion
• •Client-Centricity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Professional, Empowering, Supportive, Chic, Educational), key messaging points, preferred terminology (and terms to avoid), and target audience. Share this with anyone creating content.
• •Focus on 'Empowerment' and 'Expertise': Consistently weave in language that highlights the skill of the artists and educators, and the confidence-boosting results for clients and students. Use words like 'expert,' 'artistry,' 'precision,' 'transform,' 'empower,' 'master.'
• •Maintain a Professional yet Approachable Style: While showcasing expertise, ensure the language is welcoming and not intimidating. Balance professional terms with clear, benefit-driven language that resonates with clients seeking beauty services and aspiring students.
• •Visual and Textual Harmony: Ensure the copy complements the high-quality, chic visuals used on Instagram and the website. The language should feel as polished and sophisticated as the images.
• •Educate and Add Value: Especially for the training academy and product side, use copy to educate the audience. Share tips, explain benefits, and highlight the value of their offerings, reinforcing their position as experts in the field. This can be done through blog posts (as seen on some 'Beauty Kollective' sites), tutorials, and informative social media captions.

Social Perception

Positive & Trusted, High-Quality Service Provider, Aspirational Brand

Copy Examples

• •Elevate your natural beauty. ✨ Our expert lash and brow artists at The Beauty Kollective are dedicated to crafting a look that’s uniquely you. Experience the art of precision and wake up flawless. Book your transformation today. #LashArtistry #BrowGoals #CalgaryBeauty #TheBeautyKollective
• •Dreaming of a career in beauty? 🎓 Unlock your potential with The Beauty Kollective Academy. Our industry-leading courses provide the skills, confidence, and certification you need to thrive. Enroll now and join our community of empowered artists! Learn more [Link]. #BeautyEducation #LashTraining #BrowCourse #YYCTraining #CareerInBeauty
• •Obsessed with this glow! ✨ Trying out the [Product Name] from our shop – perfect for [Benefit e.g., a natural, dewy finish]. Shop this and other hand-picked, high-quality beauty essentials at The Beauty Kollective. Link in bio! #BeautyHaul #ProductReview #CleanBeauty #MakeupTutorial #ShopLocalYYC
• •The Beauty Kollective: Where Artistry Meets Empowerment. Discover luxury lash and brow services, professional training, and curated beauty products designed to enhance your confidence.
• •At The Beauty Kollective, we believe in fostering talent and passion. Our Training Academy is more than just courses; it's a launchpad for aspiring beauty professionals. Join a supportive community dedicated to excellence and innovation in the beauty industry. #BeautyIndustry #ProfessionalDevelopment #Esthetics #CalgaryCareers #BeautyExperts