Tono de Marca

aspirational and trendy

Valores de Marca

• •Accessibility
• •Exclusivity and Luxury
• •Trend-Focused
• •Customer Experience

Mejores Prácticas

• •Use a "High-Low" Language Mix: Combine aspirational and luxurious terms ("exclusive," "mythical," "luxury") with trendy, casual slang and hashtags ("the hype is real," "GRWM," "#beautytok"). This makes the brand feel both premium and relatable.
• •Lead with Action and Immediacy: Start captions and headlines with strong, direct verbs ("Stop," "Shop," "Discover," "Wear"). Create urgency with phrases like "before it sells out" and "landed."
• •Leverage Social Proof: Frequently mention collaborations with influencers and makeup artists (@faizamakeupartistry, @sophiamakeupartist) and refer to products as "most wanted" or "viral" to build credibility and desire.
• •Emphasize Your Unique Selling Proposition (USP): Consistently reinforce the message of being the "Official UK Supplier" for international brands. This builds trust and sets the brand apart from potential competitors.
• •Stay Platform-Native: Tailor the copy to the platform. Use extensive, relevant hashtags on TikTok and Instagram to maximize reach. On the website or in emails, the tone can be slightly more descriptive and brand-focused while maintaining the same core voice.

Percepción Social

The brand is perceived as a specialized online retailer and a go-to supplier for specific, in-demand products, namely Nada and Bella contact lenses. The social media engagement, though not massive, shows a targeted audience interested in cosmetic lenses and makeup transformations. By positioning themselves as the "official UK supplier," they have built a perception of authority and trustworthiness in their niche. They are seen as a business that is agile and leverages modern e-commerce tools like TikTok Shop effectively to reach customers.

Ejemplos de Copy

• •Stop scrolling. Your new obsession has landed. Introducing Bella Green Olive, the shade that’s about to be all over your feed. As the official UK supplier, we bring the world’s most wanted lenses straight to you. Tap to shop the look before it sells out. #bellalenses #contactlenses #makeuptransformation #thebeautyhq
• •The final step that just hits different. ✨ Watch @sophia anamorphosis take her look from 10 to 100 with our Nada Lenses in 'Cateye'. The hype is real. Available now in our TikTok Shop! #GRWM #nadalens #cateye #beautytok #tiktokmademebuyit
• •Wear the Vibe. International Beauty, UK Address. Shop exclusive contact lenses and fragrances you won’t find anywhere else. Free shipping on orders over £50.
• •Inside: The Lenses Everyone’s Asking About
• •Designed for the adventurous, the bold, the unforgettable. Sombra Oud isn't just a fragrance; it's a statement. With mythical notes of Oud wood, incense, and a hint of raspberry, this is the scent that enters the room before you do. Dare to be discovered. #oudperfume #nichefragrance #adventure