Brand Tone

professional, supportive, and trend-focused

Brand Values

• •Quality: Offering high-quality lash and brow supplies from around the globe.
• •Accessibility/Affordability: Striving to provide these supplies without "breaking the bank," and offering pro discounts.
• •Innovation: Bringing the latest beauty trends and one-of-a-kind brands to their customers.
• •Support for Professionals: Established for fellow beauty professionals, aiming to provide them with the tools they need to succeed.
• •Customer Satisfaction: Offering a delivery guarantee and shipping protection.

Best Practices

• •Know Your Audience: Consistently use language and address pain points relevant to lash and brow professionals.
• •Highlight Quality and Innovation: Regularly emphasize the premium nature of the products and any new or trending items.
• •Maintain a Supportive and Empowering Voice: Frame messaging around helping professionals achieve success and deliver excellent results for their clients.
• •Be Clear and Informative: Provide detailed product information and clear terms regarding shipping, discounts, and policies.
• •Showcase Professionalism: Ensure all copy is well-written, error-free, and reflects the high standards of the products offered.

Social Perception

generally perceived positively by its target audience of lash and brow professionals. They are seen as a reliable source for a diverse range of quality products. The availability of pro discounts and an affiliate program likely contributes to a favorable perception among industry professionals.

Copy Examples

• •Elevate your artistry. Discover world-renowned lash and brow supplies at The Beauty House Shop and give your clients the stunning results they deserve.
• •Stay ahead of the trends. We bring the latest innovations in lash and brow care directly to your salon. Shop The Beauty House Shop – for professionals, by professionals.
• •Quality shouldn't break the bank. Access premium lash and brow supplies with our exclusive pro discounts. Your success is our passion at The Beauty House Shop.
• •From our home in Toronto, with love. ♥ Get the finest lash and brow products shipped to your door. Explore the collection at The Beauty House Shop.
• •Join The Beauty House Shop family. Benefit from our affiliate program, diverse product range, and dedicated support for lash and brow artists.