Brand Tone

Artistic & Creative, Professional & Authoritative, Edgy & Bold, Community-Oriented, Transformative & Inspirational

Brand Values

• •Artistry & Creativity
• •Quality & Efficacy
• •Transformation
• •Community & Collaboration
• •Innovation

Best Practices

• •Embrace the Artistry: Use vivid, descriptive language that evokes the creative and transformative nature of FX makeup. Words like "sculpt," "transform," "unleash," "craft," "illusion," and "character" align well.
• •Speak to the Community: Acknowledge the skill and passion of FX artists. Use inclusive language ("fellow artists," "creators") and engage with community-specific terms or hashtags where appropriate.
• •Maintain a Professional Edge: While creative, ensure copy for product descriptions and tutorials is clear, concise, and highlights the quality and efficacy of the products. This builds trust and authority.
• •Be Bold and Unapologetic: FX makeup often delves into the graphic, fantastical, or horrific. Don't shy away from strong imagery and confident statements that reflect the boldness of the art form (while being mindful of platform guidelines).
• •Show, Don't Just Tell: Accompany strong copy with high-quality visuals (images and videos) that demonstrate the transformative power of The Beauty F-x products. The copy should enhance and explain the visual, working in tandem to inspire and inform.

Social Perception

A specialized provider for a niche market (FX makeup artists and enthusiasts), A source of inspiration for creative makeup looks, A supplier of quality tools and products for achieving professional-grade special effects, A supportive member of the FX makeup community.

Copy Examples

• •Unleash the beast within. Our new Prosthetic Horn Set sculpts nightmares into reality. Crafted for seamless application and terrifying impact. Tag an artist who needs this. #TheBeautyFx #SFXMakeup #Prosthetics #HorrorMakeup #TransformationTuesday
• •Wound in 60 seconds? Challenge accepted! 🔥 Watch how our ScarWax & BloodGel brings the gore. Link in bio for products! #SFX #FXMakeup #FakeBlood #SpecialEffects #MakeupTutorial #TheBeautyFx
• •The Beauty F-x: Sculpt Your Vision. Create Your Character. Professional FX Makeup for Unforgettable Transformations.
• •🔥 New Arrivals & Artist Spotlight: Ignite Your FX Creativity!
• •Hey FX artists! Welcome back to The Beauty F-x. Today, we're diving deep into creating hyper-realistic burns using our new Silicone Modeling Compound. Get ready to transform your skills and bring the heat to your next project!