Brand Tone

Approachable, knowledgeable, value-oriented, informative, enthusiastic

Brand Values

• •Value for Money
• •Wide Selection/Being a 'Destination'
• •Supporting Irish Businesses
• •Quality/Best Brands
• •Customer Education/Helpfulness
• •Eco-consciousness
• •Cruelty-Free/Vegan Options

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. For The Beauty Basket, this means addressing beauty enthusiasts who are value-conscious but still appreciate quality and trends. Use language that resonates with them – friendly, slightly informal where appropriate (especially on social media), but always clear and informative.
• •Emphasise Value & Accessibility: Consistently weave in the message of getting great brands at good prices. Use phrases like 'smart beauty shopping,' 'luxury for less,' 'your beauty budget's best friend.'
• •Be Genuinely Helpful and Informative: Reflect the helpfulness of the blog content in product descriptions and social media tips. Explain benefits clearly, offer advice, and position the brand as a knowledgeable source, not just a retailer.
• •Maintain an Enthusiastic & Positive Voice: Convey a passion for beauty and the products offered. Use positive language and emojis where appropriate (especially on social media) to create an upbeat and inviting feel.
• •Be Transparent and Build Trust: While highlighting deals, ensure information is accurate. Given past and some recent concerns about customer service found in reviews, it's crucial that marketing copy is backed by solid operational performance. If promoting eco-friendly values or Irish ownership, ensure these are authentic and consistently represented.

Social Perception

Positive association with product offerings and the Irish connection. Addressing concerns about customer service and reliability by building trust and transparency

Copy Examples

• •Headline: Unlock Your Radiance! ✨ Discover top beauty brands at prices your purse will love. #BeautyBasketFinds
• •Instagram Post: Your go-to for that perfect glow! 😉 From skincare saviours to makeup must-haves, The Beauty Basket brings you the best, without breaking the bank. Proudly Irish owned! 🇮🇪 #ShopIrish #BeautyDeals
• •Email Subject Line: 🤫 Shhh... Your Favourite Luxury Brands Just Got More Affordable!
• •Product Description Snippet (for a new serum): Tired of dull skin? Revitalise your complexion with our new [Serum Name]! Packed with [Key Ingredient 1] and [Key Ingredient 2], it’s your secret weapon for a luminous, healthy glow. Get yours and see the difference! #SkincareSecrets #GlowUp
• •Facebook Ad Copy: Treat yourself (and your beauty bag!) 🛍️ Explore 150+ incredible brands at The Beauty Basket. From everyday essentials to luxury treats, find your new favourites today. Fast delivery across the UK & Ireland! #TheBeautyBasket #AffordableLuxury