Brand Tone

Innovative & Forward-Thinking, Supportive & Empowering, Educational & Informative, Authentic & Transparent, Inclusive & Community-Focused, Curated & Quality-Driven

Brand Values

• •Innovation
• •Authenticity
• •Empowerment
• •Inclusivity
• •Sustainability & Social Responsibility
• •Quality & Efficacy
• •Community
• •Education
• •Personalization

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the specific characteristics of your tone (e.g., innovative yet approachable, empowering but not preachy), including approved vocabulary, "do's and don'ts," and examples. Share this guide with everyone who creates content.
• •Always Lead with Your "Why": Remind your audience of Beautyque NYC's core mission and values in your messaging. Whether it's supporting indie brands, promoting conscious consumerism, or fostering a beauty community, let this purpose shine through.
• •Emphasize "You" (the Customer/Brand Partner): Frame your copy around the benefits and solutions you offer to your audience. Use language that speaks directly to their aspirations, challenges, and desires, making them feel understood and valued.
• •Show, Don't Just Tell, Your Innovation: Instead of simply stating you're innovative, describe the unique experiences (like Beautyque Verse) and cutting-edge solutions you provide. Use vivid language that helps the audience visualize and feel the excitement of these advancements.
• •Maintain Authenticity and Transparency: Avoid overly salesy or exaggerated claims. Use clear, honest language. If highlighting customer testimonials or founder stories, ensure they are genuine and relatable, reinforcing the trust Beautyque NYC aims to build.

Social Perception

A pioneering platform for discovering unique and high-quality indie beauty brands, An innovator in retail technology, offering futuristic shopping experiences through its 3D store and VR app, A supportive partner for emerging brands, helping them gain visibility and connect with consumers, A trusted source for clean, ethical, and mission-driven beauty products, A community-oriented brand that values education and customer engagement, Customer-centric, focusing on personalized experiences and understanding shopper needs.

Copy Examples

• •Headline: Beyond the Hype. Discover Beauty That Aligns With Your Values. Body: At Beautyque NYC, we're not about fleeting trends. We're about connecting you with innovative indie brands that share your commitment to quality, authenticity, and a kinder world. Explore our curated collection and empower your unique beauty journey. #BeautyqueNYC #IndieBeauty #ConsciousBeauty
• •Headline: Step Into the Future of Beauty. Your Personalized Sanctuary Awaits. Body: Experience beauty shopping like never before with Beautyque Verse. Our immersive VR app and 3D virtual store bring the best of indie beauty directly to you, offering personalized recommendations and a community dedicated to celebrating your individuality. Discover your next obsession. #BeautyqueVerse #VRBeauty #PersonalizedBeauty
• •Headline: More Than Products. It's a Partnership. Body: Beautyque NYC was born from a passion to support and elevate mission-driven indie beauty founders. We provide the platform, the community, and the innovative tools to help your brand shine. Let's build the future of beauty, together. #SupportIndie #BeautyFounders #BeautyCommunity
• •Headline: Knowledge is Beautiful. Unlock Your Radiance From Within. Body: We believe an empowered beauty journey starts with understanding. That's why Beautyque NYC offers expert insights, educational events, and a supportive community to help you navigate the world of beauty and wellness with confidence. Define your own standards. #EmpoweredBeauty #BeautyEducation #SelfCare
• •Headline: Real Beauty. Real Values. Real Impact. Body: Tired of the ordinary? Beautyque NYC curates exceptional indie brands that are as authentic and purpose-driven as you are. Discover products that not only perform but also reflect your commitment to sustainability, inclusivity, and making a positive impact. Shop your values. #AuthenticBeauty #EthicalBeauty #BeautyWithPurpose