Brand Tone

friendly, enthusiastic, and community-oriented

Brand Values

• •Love of Reading/Books
• •Creativity & Unique Designs
• •Author Support/Licensing
• •Quality Products
• •Community Engagement
• •Customer Service

Best Practices

• •Know Your Audience: Understand that you're speaking to passionate readers and members of specific fandoms. Use language and references they'll appreciate.
• •Embrace Enthusiasm: Let your genuine love for books shine through. Use exclamation points (appropriately!), positive adjectives, and an energetic voice.
• •Foster Community: Ask questions, encourage sharing, and respond to comments to build a sense of belonging. Use "we" and "us" to create a connection.
• •Keep it Authentic & Relatable: Share your own excitement about books and new designs. Be approachable and avoid overly formal or corporate language.
• •Highlight Key Values: Consistently weave in messages about supporting authors through licensed merchandise, the quality of your products, and the joy of reading.

Social Perception

Positive, Trusted, Community Favorite, Responsive

Copy Examples

• •Calling all bookworms! 📚✨ Dive into your next favorite read while cozied up in our newest [Product Name] featuring a design inspired by [Book/Series]! Officially licensed, so you're supporting the authors you love. Shop now and let your bookish heart shine! #BookLover #FandomFashion #TheBeanWorkshop
• •Weekend plans: Good book ✔️ Comfy sweatshirt ✔️. Our [Sweatshirt Name] is so soft, you'll never want to take it off (except maybe to grab another book 😉). What are you reading this weekend? Share in the comments! #BookCommunity #CozyReads #GetYourReadOn
• •Obsessed with [Author's Name/Book Series]? So are we! That's why we created this exclusive [Mug/T-shirt] design – just for fellow fans! Grab yours and show off your literary love. P.S. It's officially licensed! #BookMerch #FanFavorite #[BookSeries] #[AuthorName]
• •Spotted! 👀 Our awesome customer @[UserHandle] rocking their new [Product Name]! We LOVE seeing you in your Bean Workshop gear. Tag us in your photos for a chance to be featured! #TheBeanWorkshopFamily #BookishStyle #CustomerLove
• •Just dropped! 🔥 New designs inspired by the worlds you escape to. From epic fantasies to heartwarming romances, we've got something for every reader. Which new arrival are you adding to your cart? Let us know below! #NewRelease #BookishGoods #SupportAuthors