Brand Tone

Empowering, educational, aspirational, premium, and trustworthy

Brand Values

• •Efficacy & Results-Driven
• •Accessibility to Professional Technology
• •Empowerment through Self-Care

Best Practices

• •Lead with Empowerment, Support with Science: Always start with the aspirational benefit (e.g., "Feel unstoppable," "Unlock radiance"). Immediately follow up with the technological or scientific reason why this is possible (e.g., "with 15W of deep-penetrating radio frequency").
• •Use a Premium and Assured Vocabulary: Incorporate words that convey quality and confidence, such as "engineered," "powerful," "premium," "guarantee," and "effortless."
• •Amplify Social Proof: Consistently feature customer testimonials, reviews, and before-and-after photos in marketing materials. Phrases like "170+ Glowing and Growing Reviews" build immediate trust and leverage the positive social perception of the brand.
• •Frame it as an Investment, Not a Cost: Position theBeam as a long-term investment in oneself. Compare its one-time price to the recurring high costs of clinical treatments to highlight its value proposition.
• •Maintain a Supportive and Accessible Tone in Service: In all customer-facing communications (emails, social media comments, support chats), maintain the brand's helpful and supportive tone. This reinforces the value of being part of theBeam community and enhances trust.

Social Perception

Largely positive, with customers highly satisfied with product effectiveness and responsive customer service. Some neutral or mixed perceptions exist regarding the clarity of user manuals and broader market skepticism from dermatologists concerning the lack of extensive clinical data for at-home devices.

Copy Examples

• •Instagram Ad (Carousel Format): (Image 1: Sleek product shot) Headline: Stop Chasing Clinic Appointments. Start Owning Your Glow. (Image 2: Graphic illustrating the 4 energies) Body: Unlock the power of 4 clinical-grade energies in one device. Radio Frequency, Microcurrent, Laser, and Red Light work in harmony to firm, lift, and renew your skin from the comfort of your home. (Image 3: User testimonial with before/after photo) Quote: "My skin is noticeably firmer and healthier. It felt like a big investment, but I have zero regrets." - Claire S. CTA: Tap to begin your 90-day risk-free trial.
• •Website Homepage Banner: Headline: Clinical Power. At-Home Freedom. Sub-headline: Experience visibly firmer, renewed skin in 4 weeks with theBeam. We guarantee it will be your best investment in yourself. CTA Button: Discover the Science
• •TikTok Video Concept: (Trending audio with a "glow-up" theme) Text on screen (0-3s): "POV: You found the secret to clinical results without the clinic price tag." (Video shows a user unboxing the sleek device, using it on their face in a relaxing self-care routine, and smiling at their glowing skin in the mirror.) Text on screen (4-8s): "4 pro-level energies for unstoppable confidence." Caption: Level up your skincare with theBeam. ✨ Backed by science, loved by users. #TheBeam #SkincareTech #AtHomeFacial #GlowUp
• •Email Subject Line: Subject: Your Best Self is 4 Weeks Away, [Customer Name]
• •Facebook Post (Community Engagement): Image: A high-quality lifestyle photo of someone using theBeam while relaxing on a couch. Copy: Self-care isn't an expense, it's an investment. How are you investing in yourself this week? Our favorite way is with 10 minutes of 'me-time' and the firming, renewing power of theBeam. Question: What does your ultimate self-care routine look like? 👇