Brand Tone

Friendly, Feminine, and Aspirational

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Self-Expression
• •Small Business & Authenticity
• •Customer-Centricity

Best Practices

• •Always Lead with the "Handmade" Story: Remind customers that they are buying from a real person. Use phrases like "slow-made," "handcrafted in our Massachusetts studio," and "designed and created by" to reinforce the brand's core value of craftsmanship.
• •Highlight the "Lightweight" Benefit: This is a key differentiator mentioned frequently in reviews. It should be included in product descriptions and ad copy as a primary benefit, as it directly addresses a customer need.
• •Maintain a Friendly and Engaging Voice: Ask questions in social media captions, use tasteful emojis (✨,🤍,☀️) to add personality, and write as if you are speaking to a friend. Avoid overly corporate or formal language.
• •Connect Products to Life Moments: Frame the jewelry within a lifestyle context. Instead of just describing the product, describe the moment it can be worn: "The perfect hoops for brunch with the girls," "Your go-to accessory for date night," or "A special touch for your big day."
• •Amplify Your Community: Continue to feature user-generated content (with permission). When writing copy to accompany these posts, thank the customer by name and compliment their style. This reinforces customer-centricity and builds a loyal community around the brand.

Social Perception

The public perceives The Beaded Oyster Co. as a high-quality, trustworthy, and stylish artisan brand. Customers view the products as beautiful, well-made, and worth the price. The "lightweight" nature of the earrings is a significant selling point, and the founder's personal story adds a layer of trust and admiration.

Copy Examples

• •Hello, sunshine! ☀️ Our new Summer Collection has officially arrived. Each pair is slow-made with love to bring a little extra sparkle to your sun-drenched days. Lightweight, unique, and ready for your next adventure. Which pair is calling your name? Tap to shop!
• •Walk down the aisle in unforgettable style. The 'Everly' earrings are delicately handcrafted to offer a touch of timeless elegance for the modern bride. Made with hypoallergenic gold-plated posts and intricate clay details, they are incredibly lightweight, ensuring you'll feel as good as you look from the first photo to the last dance.
• •A little treat for your inbox (and your ears!)
• •More than just jewelry. It's wearable art. Discover unique, handcrafted earrings designed to make you feel beautiful.
• •Tired of the same old mass-produced accessories? At The Beaded Oyster Co., every earring is handcrafted by our founder, Erin. We believe in quality, style, and the power of a perfect accessory. Support small and find your new favorite pair today. Free shipping on orders over $75!