Brand Tone

aspirational, sophisticated, and personable

Brand Values

• •Quality and Curation
• •Personalized Customer Service
• •Family and Legacy
• •Timeless Style
• •Community Focus

Best Practices

• •Lead with Sophistication: Always use elevated and evocative language. Instead of "great hats," use "Exquisite millinery that offers both premier sun protection and timeless style." This reinforces the premium quality of the products.
• •Weave in the Family Story: Regularly mention the brand's heritage ("family-owned since 1994," "a passion passed down through generations"). This builds trust and differentiates the brand from impersonal retailers.
• •Focus on the Lifestyle, Not Just the Product: The copy should sell the experience—the vacation, the confidence, the feeling of leisure. Use aspirational phrases like "For your next escape," "Curated for the discerning traveler," and "Embrace the endless summer."
• •Maintain a Warm and Personable Voice: Even with a sophisticated tone, the brand should feel approachable. Use phrases like "We're here to help you find the perfect fit" and "Welcome to the family" to nurture a sense of community and personalized care.
• •Be Consistent Across All Channels: The aspirational, sophisticated, and personable tone should be instantly recognizable, whether a customer is reading a product description on the website, an Instagram caption, or an email newsletter. This creates a cohesive and trustworthy brand identity.

Social Perception

The public perception of The Beach Corner LLC is highly positive, viewing it as a trusted, high-end local institution. It's seen as a go-to specialty store for high-quality, fashionable swimwear and accessories, filling a niche for discerning shoppers. The brand is perceived as reliable and dedicated, as evidenced by its long-standing presence and continuation of business during relocation.

Copy Examples

• •Elegance is a shore thing. ✨ Introducing the latest collection from La Blanca, where timeless design meets the perfect fit. Crafted for sunny days and unforgettable getaways. Discover the collection online and get ready for your endless summer. #TheBeachCorner #LaBlanca #LuxurySwimwear #EndlessSummer
• •Your Vacation Wardrobe, Perfected. From St. Barths to the Hamptons, the perfect accessory makes all the difference. For 30 years, our family has curated the finest in resort wear and swimwear for women who appreciate quality and style. Shop our hand-picked collections online. #ResortWear #EricJavits #BoutiqueShopping #FamilyOwned
• •Thirty Years of Sun-Kissed Style. As a family-owned boutique, we believe in personal service and perfectly curated swimwear and accessories for your next escape. Experience the difference.
• •We're Growing! A New Chapter for The Beach Corner. For three decades, our family has had the pleasure of helping you find the perfect styles for your sunny adventures. Now, it's time for an adventure of our own! We are thrilled to announce we are moving to a new, larger space in New Canaan to bring you an even better boutique experience. While we prepare our new home, our online store is always open. Thank you for being part of our story. #TheBeachCorner #NewBeginnings
• •Effortlessly transition from poolside lounging to seaside lunch. This breezy cover-up from Moda Posa is crafted from lightweight cotton with delicate embroidery, offering a touch of sophisticated charm. Its relaxed silhouette ensures comfort without sacrificing style. A timeless piece for the discerning traveler.