Brand Tone

Youthful & Energetic, Aspirational & Confident, Friendly & Relatable, Positive & Upbeat

Brand Values

• •Empowerment
• •Quality & Design
• •Customer Experience/Service
• •Versatility & Comfort
• •Positivity

Best Practices

• •Embrace Emojis & Energetic Language: Use emojis strategically to convey emotion and keep the language lively and youthful, especially on platforms like Instagram and TikTok.
• •Focus on Empowerment & Confidence: Craft messages that uplift and inspire. Highlight how the swimwear makes the wearer feel confident and ready to enjoy themselves.
• •Maintain a Friendly & Approachable Voice: Whether in social media replies, email newsletters, or website copy, ensure the tone is welcoming and helpful, as if talking to a friend.
• •Showcase Real People & Relatable Scenarios: Utilize user-generated content and diverse models to make the brand feel more authentic and relatable to a broader audience.
• •Keep it Positive & Upbeat: Reflect the brand's stated value of positivity in all communications. Focus on the joy of travel, beach life, and self-expression.

Social Perception

Positive for Product, Appreciation for Customer Service, Mixed Online Presence Clarity, Concerns

Copy Examples

• •☀️ Hello Sunshine! ☀️ Our NEW collection just dropped, and it's bringing all the heat! 🔥 Dive into vibrant prints and feel-good fits designed to make you shine. Which piece are you rocking on your next getaway? 😉 #BeachClubVibes #APurpleLeafSwim #NewCollection #VacayReady
• •Stop scrolling! ✋ Your dream vacay look just arrived. Get ready to turn heads with The Beach Club Shop / A Purple Leaf! ✨ #BeachBabe #SwimwearHaul #SummerStyle #ConfidentInMySwim
• •Live Your Sunshine Story. ✨ Discover swimwear that’s as vibrant and unique as you are. Comfort, style, and endless good vibes await. Shop The Beach Club / A Purple Leaf!
• •Hey Gorgeous! 😉 Your Next Beach Look is Calling (and it's on sale!)
• •Made for sun-drenched days and unforgettable nights. This [Product Name] isn't just swimwear; it's a mood. Crafted with love and designed to make you feel like the amazing, confident woman you are. Get ready to make waves! 🌊