Brand Tone

Relaxed and Serene, Nostalgic and Heartfelt, Friendly and Approachable, Authentic and Passionate, Aspirational yet Attainable

Brand Values

• •Love for the Coast: A deep appreciation for the beauty, tranquility, and lifestyle associated with the New England coast.
• •Quality and Craftsmanship: Emphasis on well-designed goods, often highlighted by positive customer feedback on product quality.
• •Creating Everyday Joy: The aim to bring the positive feelings of a beach day into daily life through their products.
• •Authenticity: Rooted in the founder's personal connection and passion for coastal living.
• •Connection and Memory-Making: Products are often positioned as ways to cherish memories or create a comforting, reminiscent atmosphere.

Best Practices

• •Embrace Evocative Language: Use words that paint a picture of the coast – "salty," "breezy," "sun-kissed," "serene," "tranquil," "waves," "shoreline."
• •Focus on Feelings and Memories: Connect products to the emotions and nostalgic moments associated with the beach (e.g., relaxation, joy, peace, cherished memories).
• •Maintain a Warm and Friendly Voice: Address the audience in an approachable, conversational manner. Use "you" and "your" to make it personal.
• •Keep it Authentic: Let the genuine passion for coastal living shine through. Avoid overly corporate or generic marketing speak.
• •Ensure Visual and Textual Harmony: Make sure the tone of the copy aligns seamlessly with the brand's clean, calm, and coastal visual aesthetic across all platforms.

Social Perception

High-Quality Products, Appealing Aesthetic, Positive Customer Service, Evocative of Coastal Living

Copy Examples

• •(Product Description - Candle): "Capture the essence of a breezy afternoon by the shore with our Salty Air & Sunshine candle. Hand-poured with notes of sea salt, driftwood, and a hint of dune blossom, it’s your daily invitation to unwind and remember those perfect beach days. Light it up and let the coastal calm wash over you."
• •(Instagram Caption - New Apparel): "Endless summer, meet your new favorite tee. ☀️🌊 Soft, comfy, and designed with that 'just left the beach' feeling. Where will your coastal adventures take you in this?"
• •(Email Subject Line - Home Decor Promotion): "Bring the Shoreline Home: Fresh Coastal Comforts Inside!"
• •(Facebook Ad Copy - General): "Missing the soothing sound of the waves? At the beach and back, we craft coastal-inspired goods that bring the tranquility and charm of New England shores right to your doorstep. From cozy home accents to apparel that feels like a vacation, discover pieces that speak to your seaside soul."
• •(Pinterest Pin Description - Gift Idea): "Gift the feeling of a seaside escape. Our curated collection of coastal treasures makes for thoughtful presents that whisper tales of sun, sand, and serene moments. Perfect for the beach lover in your life."