Brand Tone

Aspirational/Passionate, Community-Focused, Product-Focused & Trendy (Social Media), but Inconsistent (Customer Service Perception).

Brand Values

• •Passion for Basketball
• •Community Building
• •Expertise & Quality
• •Accessibility

Best Practices

• •Align Customer Service with Brand Values: Invest heavily in improving customer service response times, order accuracy, and return processes. Ensure the service tone is helpful, empathetic, and efficient.
• •Develop Clear Tone of Voice Guidelines: Document the desired brand tone (passionate, community-focused, expert, supportive) and share it across all departments, especially marketing, sales, and customer service. Provide examples of "on-brand" and "off-brand" communication.
• •Integrate Storytelling Consistently: Continue using storytelling across platforms. Share customer stories, highlight local basketball events, or tell the "why" behind the products or the brand itself. This reinforces the "passion" and "community" values.
• •Monitor and Respond to Social Feedback (Positive and Negative): Actively engage with comments and reviews on all platforms. Address negative feedback constructively and transparently, demonstrating a commitment to resolving issues. This can help rebuild trust and show that the "community" aspect is taken seriously.
• •Ensure Visual Consistency: Maintain a consistent visual style on the website and social media that reflects the brand's energy and passion for basketball. High-quality imagery and videos of products in action, and of the basketball community, can reinforce the desired tone.

Social Perception

For some, it's seen as a go-to place for basketball gear and a valuable part of the local basketball scene, especially for specific or hard-to-get items. A significant segment of vocal customers expresses frustration regarding delivery, order accuracy, and customer service. Online Savvy.

Copy Examples

• •Headline: Fuel Your Fire. Unleash Your Game. Body: More than just gear, it's the passion that drives every dribble, every shot. Find everything you need to elevate your game and connect with a community that shares your love for basketball. #BasketballTotaal #HoopsLife
• •Headline: Your Court. Your Story. Body: From the street to the arena, every player has a journey. We're here to equip you for yours. Discover the latest drops, pro-level gear, and the support of a team that lives and breathes basketball. What chapter will you write? #BBTShop #BasketballNeverStops
• •Headline: The Heartbeat of Hoops in the Netherlands. Body: Basketball Totaal: Where the community gathers, and passion ignites. Step into your sanctuary for all things basketball – from expert advice to the gear that defines your game. #HomeOfHoops #DutchBasketball
• •Headline: Beyond the Sidelines. Body: We're more than a store; we're your teammates in basketball. Sharing the obsession, celebrating the culture, and providing the best so you can be your best. Join the Basketball Totaal family. #WeAreBasketball #CommunityLove
• •Headline: Gear Up. Dream Big. Play Hard. Body: It starts with the right equipment, but it's fueled by your ambition. At Basketball Totaal, find performance-driven shoes, apparel, and accessories to chase your basketball dreams. What are you waiting for? #PlayWithPassion #BBTGear