Brand Tone

Enthusiastic, Passionate, Relatable, Down-to-Earth, Helpful, Service-Oriented, Value-Driven, and Smart

Brand Values

• •Affordability/Value for Money
• •Passion for Savings
• •Customer Service & Convenience
• •Quality
• •Diverse Selection
• •Community Focus

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, vibrant language, and emojis (where suitable, like social media) to convey passion for bargains and the products.
• •Keep it Real & Relatable: Use conversational, down-to-earth language. Share the 'why' behind the brand (helping families save) to connect on a personal level. Avoid overly corporate or stuffy jargon.
• •Focus on the 'Win-Win': Highlight how the customer benefits (saves money, gets quality, finds variety) through smart shopping. Frame it as a partnership in finding great deals.
• •Be Direct & Action-Oriented: Use clear calls to action. Phrases like 'Shop now!', 'Grab these deals!', 'Let's shop smart together!' are on-brand.
• •Show, Don't Just Tell (Visually & Verbally): Continue using visuals (like TikTok videos of hauls, store walkthroughs) that reinforce the bargain-hunting adventure. In text, use descriptive words that evoke the thrill of finding a great deal (e.g., 'score,' 'steal,' 'unbelievable prices').

Social Perception

Perceived as a Go-To for Bargains, Positive, Mixed/Negative, Engaged (on TikTok)

Copy Examples

• •Headline: 'Your Wallet's New Best Friend! 🎉 Score BIG Savings at The Bargin Chic!' Body: 'Why pay full price when you don't have to? Quin and the team are hustling daily to bring you deals you won't believe on everything from fab fashion to home must-haves. Shop smart, live chic!'
• •Social Media Post (Image: Flatlay of stylish discounted items): Caption: '🚨 Deal Alert! 🚨 We're practically giving these away! 😉 At The Bargin Chic, 'splurge' and 'save' go hand-in-hand. New arrivals this week – grab 'em before they're gone! #BarginChic #SmartShopping #AffordableStyle #YouNeedItWeGotIt'
• •Email Subject: 'Psst... Exclusive Deals Just Dropped (Your Secret's Safe With Us 😉)' Body: 'Hey Bargain Hunter! Quin here – your personal savings expert! I've just stocked some incredible new finds at prices that'll make your day. Click here to discover your next favorite thing without breaking the bank. Happy saving!'
• •Website Banner: 'Live More, Spend Less! The Bargin Chic: Quality Finds at Prices You'll LOVE. ❤️'
• •Product Description Snippet (for a dress): 'Turn heads without emptying your pockets! This stunning dress is a total Bargin Chic steal. Perfect for [occasion], it's all about looking fabulous and feeling smart. Get that 'it girl' vibe for less – because saving money is ALWAYS in style!'