Brand Tone

Elegant, sophisticated, respectful, and authentic, emphasizing heritage and craftsmanship while remaining approachable and relatable. It should evoke a sense of timeless beauty and cultural richness.

Brand Values

• •Heritage
• •Craftsmanship
• •Elegance
• •Authenticity
• •Quality

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use storytelling to connect with the audience emotionally.
• •Highlight the brand's commitment to quality and tradition.
• •Incorporate sensory language to evoke the rich textures and colors of Banarasi textiles.
• •Ensure all copy reflects the brand's values of craftsmanship, heritage, and elegance.

Social Perception

The brand should be perceived as sophisticated, authentic, and deeply rooted in tradition. It should evoke a sense of luxury and timeless elegance, appealing to those who appreciate craftsmanship and cultural heritage. Customers should see it as a purveyor of exquisite, high-quality Banarasi textiles that carry the legacy of generations.

Copy Examples

• •"Experience the timeless allure of Banaras. Each Shivangi Kasliwal creation is a testament to generations of artistry, woven with passion and precision."
• •"Adorn yourself in the legacy of Banaras. Discover handwoven sarees that whisper stories of tradition and elegance, crafted for the discerning soul."
• •"From our looms to your life, a celebration of craftsmanship. Explore the exquisite collection of Shivangi Kasliwal, where every thread embodies the spirit of Banaras."
• •"Indulge in the opulence of pure silk and intricate zari work. Shivangi Kasliwal presents a symphony of textures and colors, designed to elevate your everyday."
• •"More than just fabric, it's a piece of history. Own a Shivangi Kasliwal masterpiece and embrace the cultural heritage of Banaras, lovingly handcrafted for you."