Brand Tone

Aspirational, artistic, serene, evocative, emotional, gentle, inviting.

Brand Values

• •Artistic Collaboration
• •Exclusivity and Uniqueness
• •Slow Living
• •Functionality and Beauty
• •Support for Local Artists

Best Practices

• •Lead with the "Why," Not Just the "What": Always connect the product back to the core values of slow living, art, and tranquility. Instead of saying "Buy our new blanket," say "Invite a moment of calm into your home with our new artistic blanket."
• •Use Evocative and Sensory Language: Employ words that appeal to feelings of comfort, calm, and beauty. Use terms like "serene," "vibrant," "tactile," "woven," "hand-designed," and "sanctuary" to create an emotional connection.
• •Highlight the Artist: Whenever featuring a collaborative product, make the artist the co-star of the story. Share their vision and what inspired the piece. This reinforces the values of artistry and unique design.
• •Maintain a Gentle Call to Action (CTA): Instead of aggressive CTAs like "Buy Now!", use softer, more inviting phrases like "Discover the Collection," "Explore the Art," or "Bring Calm Home." This aligns with the brand's serene tone.
• •Ensure Visual and Textual Harmony: The clean, artistic, and calm aesthetic of the product photography should be mirrored in the copy. The text should feel as uncluttered and intentional as the visuals. This consistency across all platforms, especially visual ones like Instagram and TikTok, is crucial.

Social Perception

Niche, high-quality home decor provider appealing to design, art, and mindful consumption enthusiasts; generally satisfactory customer experiences; active on TikTok for broader visual engagement.

Copy Examples

• •Wrap yourself in art. Our new 'La Dicha' throw, a collaboration with artist Trini Guzmán, is more than a blanket—it's a story, a moment of calm, a piece of joy. Woven from soft cotton and designed to bring the art of happy living into your home. Limited collection available now. #TheBaiTay #SlowLiving #ArtYouCanTouch
• •Your Home, A Gallery. Discover exclusive textiles and decor designed by Latin American artists. Shop the collection and transform your space into a sanctuary of calm and beauty.
• •Just Arrived: Art for a Slower, More Beautiful Life.
• •Tired of mass-produced decor? At The BaiTay, we collaborate with artists to create limited-edition textiles that tell a story. Support local creators and find a unique piece that speaks to you. Live beautifully. Live slowly. Explore our artist collections.
• •These aren't just pillows; they are canvases of comfort. Designed by the visionary Pepa Espinoza, each cushion in this set brings a unique palette of color and texture to your living space. Made for moments of rest, reading, and quiet contemplation. Embrace the slow life and let your home tell a story of art and tranquility.