Brand Tone

Friendly and Approachable, Fresh and Healthy, Quality-Conscious, Customer-Oriented, Modern and Clean, Community-Focused

Brand Values

• •Quality
• •Freshness
• •Health
• •Customer Satisfaction & Service
• •Sustainability
• •Convenience
• •Heritage & Experience

Best Practices

• •Always Emphasize Freshness and Quality: Use words like 'fresh,' 'freshly baked,' 'quality ingredients,' 'homemade,' 'natural.' This is a core differentiator.
• •Maintain a Friendly and Positive Voice: Use welcoming language, address the customer directly (e.g., 'your perfect meal'), and incorporate positive emojis where appropriate (especially on social media). Reflect the 'enthusiasm and openness' mentioned in their concept.
• •Highlight Health and Customization: Remind customers of the healthy aspects and the ability to customize their orders to their liking. Use phrases like 'healthy alternative,' 'build your own,' 'your way.'
• •Subtly Weave in Sustainability Efforts: When relevant, mention the use of local suppliers, eco-friendly practices, or Fair Trade coffee to reinforce brand values without being preachy.
• •Be Authentic and Engaging on Social Media: Ask questions, encourage user-generated content (and repost it), and respond to comments and messages promptly and personably. This aligns with wanting 'outgoing, social' staff who 'love speaking to customers.'

Social Perception

Generally viewed positively for fresh, tasty food, especially bagels and juices. Friendly staff and good service are frequently highlighted. The concept of customizable, fresh, and relatively healthy fast food is well-received. Seen as 'cheap and cheerful' by some, offering good bagels at a 'fair price.'

Copy Examples

• •Instagram Post (Image: Close-up of a freshly made bagel sandwich with vibrant ingredients): 'Copenhagen, meet your freshest power-up! ☀️ Crafted with love, baked this morning, and packed with goodness. What's your dream bagel today? #TheBagelCo #FreshlyBaked #HealthyEatsCopenhagen #YourDailyBagel'
• •Facebook Ad (Targeting local professionals): 'Lunch break calling? 👋 Skip the ordinary, grab the extraordinary! At The Bagel Co., we craft delicious, healthy bagels, salads, and juices that are ready when you are. Fresh ingredients, big smiles – guaranteed. Order ahead online! #BagelLunch #CopenhagenFood #QuickAndHealthy #TheBagelCo'
• •Website Banner (Highlighting sustainability): 'Taste the Freshness, Love the Planet! 💚 For over 20 years, we've been passionate about quality bagels AND sustainability. From local Danish ingredients to eco-friendly packaging, every bite feels good. Learn more about our green journey! #SustainableGoodness #TheBagelCoValues #EatFreshEatLocal'
• •In-store Signage/Flyer: 'Your Bagel, Your Way! Choose from our wide array of freshly baked bagels and wholesome fillings. Our team is here to craft your perfect meal with a smile. Because fast food can be fresh, healthy, and delicious! 😊 #TheBagelCoExperience #MadeForYou'
• •TikTok Video Concept (Short, energetic video): *(Scene: Quick cuts of bagel making, fresh veggies, staff smiling, customers happily eating)* Text Overlay & Voiceover: 'Sunrise to sandwich! 🥯☀️ See how your favorite Bagel Co. creation comes to life! #BehindTheBagel #FreshEveryDay #CopenhagenVibes #TheBagelCo #Foodie'