Brand Tone

approachable, customer-focused, and passionate

Brand Values

• •Customization & Personalization
• •Quality
• •Customer Experience
• •Accessibility
• •Passion for Golf

Best Practices

• •Always Prioritize the "You": Frame copy around the customer's desires, needs, and experience. Use "you" and "your" frequently.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for golf shine through in your descriptions and interactions.
• •Be Clear and Direct, Especially About Customization: Clearly explain the design process and what the customer can expect. Avoid jargon where possible or explain it simply.
• •Highlight Quality and Craftsmanship: Use descriptive terms that convey the premium nature of the materials and the end product without being overly technical.
• •Emphasize Support and Partnership: Reiterate that the team is there to help bring the customer's vision to life, positioning the brand as a helpful partner in their customization journey.

Social Perception

largely positive. Customers frequently praise the quality of the products, the ease of the customization process, fast turnaround times, and excellent customer service, specifically mentioning a representative named Steve. Words like "outstanding experience," "highly recommend," "flawless," and "awesome quality" are common.

Copy Examples

• •Unleash your personality on the fairway. Design your dream golf bag with The Back Nine – Tour-quality customization, made for *you*.
• •Why blend in when your gear can stand out? Get the pro treatment with custom headcovers that speak your style. The Back Nine: Your Game, Your Design.
• •From concept to course, we're with you every step. Experience the thrill of designing your own unique golf accessories. Quality craftsmanship, dedicated service. That's The Back Nine promise.
• •Tired of off-the-rack? So are we. The Back Nine empowers every golfer to create bespoke gear that’s as individual as their swing. Let's build something awesome together.
• •Elevate your corporate golf day or team's look with premium custom gear. The Back Nine offers exceptional quality and a seamless design process to make your brand shine on the green.