Brand Tone

Empowering & Encouraging, Friendly & Approachable, Inspiring & Creative, Helpful & Educational, Passionate & Enthusiastic, Professional & Quality-Conscious

Brand Values

• •Quality
• •Empowerment
• •Community
• •Individuality & Self-Expression
• •Knowledge Sharing & Education
• •Joy of Making
• •Clarity & Simplicity

Best Practices

• •Always Empower and Encourage: Frame language to build the user's confidence. Use phrases like "You've got this," "Let's guide you," "Unlock your creativity." Avoid jargon where possible, or explain it clearly.
• •Foster a Sense of Community: Address the audience as part of a shared passion. Use inclusive language ("we," "our community," "fellow makers"). Encourage interaction and sharing.
• •Highlight Quality and Joy: Consistently mention the high quality of the patterns and the enjoyable, frustration-free experience the brand aims to provide.
• •Be Genuinely Helpful and Educational: Ensure copy provides value, whether it's a tip, clear instruction, or inspiration. The tone should always be supportive and patient, reflecting a desire to share knowledge.
• •Maintain a Friendly, Passionate Voice: Let Lisa Falconer's (and the team's) genuine love for sewing shine through. Keep the language warm, approachable, and enthusiastic, even when discussing technical aspects.

Social Perception

Trusted & Reliable, Supportive & Engaging, High-Quality Provider, Inspiring, Beginner-Friendly yet Sophisticated, Led by a Passionate Founder, Focus on the "Whole Experience"

Copy Examples

• •✨ Meet The Serene Sundress! ✨ Designed to bring a touch of handmade joy to your summer wardrobe. With our signature clear instructions and options to personalize, you'll be twirling in your unique creation in no time. We believe in empowering you to sew with confidence and create pieces you truly love. Ready to start your next beautiful make? Tap the link in bio for patterns and let your creativity shine! #TheAvidSeamstress #SereneSundress #SewingJoy #HandmadeWardrobe #EmpoweringMakers
• •Conquering concealed zips can feel like a superpower, and we're here to show you just how easy it can be! Our latest tutorial breaks it down step-by-step, because we believe every part of sewing should be an enjoyable journey, not a frustration. Grab your pattern, your favourite fabric, and let's build those skills together. You’ve got this! [Link to full tutorial] #TheAvidSeamstress #SewingTips #LearnToSew #CommunityLove #QualityPatterns
• •Dreaming of creating clothes that fit perfectly and reflect YOUR style? Join our upcoming Dorset workshop! Whether you're just starting or looking to refine your skills, Lisa and our friendly team will guide you through creating a beautiful garment from The Avid Seamstress collection. It's more than just sewing; it's about community, creativity, and the joy of making. Limited spots available – book yours and let's make something amazing together! Learn more: [Link] #TheAvidSeamstressWorkshops #SewingCommunity #DorsetCreative #HandmadeFashion #InvestInYourself
• •We are constantly blown away by the incredible garments YOU, our amazing community, create with our patterns! This month, we're shining a spotlight on @[UserHandle]'s stunning take on The Everyday Shirt. Isn't it fabulous? 😍 Seeing your unique styles and confident smiles is why we do what we do. Share your makes with #TheAvidSeamstressMakers for a chance to be featured and inspire others! Keep creating, keep shining! ✨ #CommunityLove #YouMadeIt #SewInspired #ModernSewing
• •The Blazer: Your new wardrobe cornerstone, designed for empowering style and a joyful sewing experience. Crafted with meticulous attention to detail and our renowned easy-to-follow instructions, this pattern allows you to create a beautifully tailored blazer that reflects your unique taste. From office chic to smart casual, The Blazer offers endless possibilities. We champion quality, knowledge, and the pure satisfaction of saying, 'I made this!' What story will your Blazer tell? #TheAvidSeamstress #TheBlazerPattern #SewYourStyle #QualitySewing #CreativeJourney