Brand Tone

Natural and Pure, Heritage-rich and Authentic, Friendly and Approachable, Passionate and Committed, Eco-conscious and Sustainable

Brand Values

• •Natural and Non-Toxic
• •Quality and Efficacy
• •Sustainability and Environmental Responsibility
• •Australian Heritage and Family Tradition
• •Customer Health and Well-being
• •Integrity and Transparency
• •Ethical Practices

Best Practices

• •Emphasize Heritage and Authenticity: Regularly weave in the brand's long history (since 1895) and family-owned nature to build trust and underscore expertise.
• •Prioritize "Natural" and "Pure": Consistently use language that highlights the natural ingredients, the absence of harsh chemicals, and the purity of the essential oils. Avoid jargon that could confuse this message.
• •Maintain a Friendly and Helpful Voice: Address the customer directly and warmly. Focus on how the products solve their problems and contribute to a healthier home environment.
• •Showcase Sustainability Efforts: Clearly communicate the company's commitment to the environment, such as sustainable harvesting, eco-friendly ingredients, and refill options, to resonate with conscious consumers.
• •Focus on Benefits, Not Just Features: While mentioning key ingredients like Blue Mallee Eucalyptus Oil or Castile soap is important, always link these to the tangible benefits for the customer (e.g., powerfully clean, gentle on skin, safe for family, beautiful natural scent).

Social Perception

Trusted and Reliable, Effective Products, Eco-Friendly and Safe, Good Value, Supports Local and Ethical Business, Excellent Customer Service

Copy Examples

• •Headline: Since 1895, Our Family's Pure Eucalyptus Oil has Cleaned Australian Homes, Naturally. Body: Experience the time-tested power of nature. Our family has been sustainably harvesting the finest Blue Mallee Eucalyptus for five generations, bringing you cleaning products that are as effective as they are kind to your home and the planet. No harsh chemicals, just pure, Australian goodness.
• •Headline: Breathe Easy, Clean Naturally. Body: Tired of toxic fumes and hidden nasties in your cleaners? The Australian Eucalyptus Oil Company offers a pure and simple solution. Crafted with the world's strongest smelling eucalyptus oil and plant-based ingredients, our products leave your home sparkling clean and smelling genuinely fresh. Good for your family, great for the Earth.
• •Headline: Heritage in Every Drop. Purity in Every Product. Body: From our family farm in Victoria to your home, we pour generations of passion and expertise into every bottle. Our commitment? To deliver natural cleaning solutions that truly work, using the finest Australian essential oils and eco-friendly ingredients. Discover the difference tradition makes.
• •Headline: More Than Clean – It's a Chemical-Free Peace of Mind. Body: Protecting your loved ones is our priority. That’s why we’ve dedicated ourselves to creating powerful cleaning products without the worry of harsh chemicals. Our Pure Castile Soap based formulas, infused with potent Australian Eucalyptus Oil, offer a safe and effective clean you can trust.
• •Headline: Join a Greener Clean. Sustainably Sourced, Powerfully Pure. Body: We believe in cleaning that doesn’t cost the earth. The Australian Eucalyptus Oil Company is committed to sustainable practices, from harvesting the same trees since 1895 to using eco-friendly packaging. Choose effective, natural cleaning that aligns with your values.