Brand Tone

Educational, spiritual, and personally engaging, using mystical language and fostering a sense of connection.

Brand Values

• •Education
• •Accessibility
• •Ethical Sourcing
• •Sustainability
• •Empowerment
• •Authenticity and Experience

Best Practices

• •Maintain an Educational Voice: Always aim to teach something, reinforcing brand authority.
• •Use Spiritual and Magical Language: Incorporate words like "magical", "intentional", "vibration", "energy", and "healing" to maintain the mystical tone.
• •Speak from a Personal Perspective: Use "I" and "we" to create a personal connection, sharing stories and addressing customers as friends.
• •Emphasize Ethical and Sustainable Values: Regularly mention commitment to ethical sourcing and love for the Earth to appeal to conscious consumers.
• •Create a Sense of Community and Occasion: Use language that fosters community and creates excitement around events, new arrivals, and special offers.

Social Perception

Credible, trustworthy, knowledgeable, authentic, and community-focused, appealing primarily to women interested in spirituality and holistic healing, with a strong local reputation.

Copy Examples

• •Feel the whisper of ancient earth wisdom. Our new collection of ethically-sourced crystals has just arrived, each one hand-picked by Dr. Betty for its unique vibrational energy and healing story. Which one is calling to you? ✨ #TheAuricFields #CrystalHealing #EthicalCrystals #SpiritualJourney
• •Searching for the right energy? Let us guide you. Our Crystal Concierge service offers personalized recommendations based on your unique needs and intentions. Find your perfect crystal companion today and start your healing journey. [Learn More]
• •A gift from our field to yours. For a limited time, enjoy 20% off all ritual tools and kits. We believe healing should be accessible to all, and this is our way of supporting your path. Stock is limited, so harness this energy while it lasts!
• •Feeling out of tune? 🎶 Biofield Tuning is a gentle, non-invasive therapy that uses the power of sound to clear energetic congestion and restore your body's natural harmony. Book a session with Dr. Betty and feel the vibration of healing. #SoundHealing #BiofieldTuning #EnergyHealing #TheAuricFields
• •Magic is in the air! ✨ We're just days away from the downtown Magic Market. I've been working on a special, romantic booth design to showcase our beautiful earth magic. Come say hi, find a new crystal bestie, and receive a special gift with your purchase. I can't wait to see you there! 🎟️ [Link in Bio for tickets]