Brand Tone

humorous, irreverent, witty, and adult-oriented

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Modern Pop Culture Relevancy
• •Audacity/Edginess
• •Interactivity and Engagement

Best Practices

• •Know Your Audience, Embrace Their Lingo: Understand the humor and references that resonate with a digitally-savvy, adult audience (17+). Use contemporary slang and meme-culture references where appropriate, but ensure it feels authentic.
• •Inject Humor and Wit Consistently: From product descriptions to social media captions and even error messages, maintain a lighthearted, funny, and slightly irreverent voice. Don't be afraid to be a bit cheeky or sarcastic.
• •Be Bold and Unapologetic (Within Reason): The brand's edge comes from its adult themes and willingness to be a bit "raunchy." Lean into this, but ensure it doesn't become gratuitously offensive without purpose. The humor should be the focus.
• •Keep it Current and Relevant: Given the game incorporates viral sounds, the brand voice should also feel up-to-date with internet trends and pop culture, showing it's in on the joke.
• •Create a Tone of Voice Guide: Develop internal guidelines with examples of "on-brand" and "off-brand" copy to ensure everyone creating content understands and can replicate the specific humorous and irreverent style. This helps maintain consistency across all platforms.

Social Perception

highly entertaining and funny party game, particularly for adult audiences

Copy Examples

• •Headline: Your Boring Game Nights Are Officially Over. Body: Tired of the same old charades and predictable card games? The Audio Game is here to rescue your social life. Scan, listen, and try not to spit out your drink. (17+ obviously, unless your grandma's super cool). Call to Action: Get The Audio Game & Unleash the Laughs!
• •Headline: Warning: May Cause Uncontrollable Laughter & Questionable Decisions. Body: The Audio Game: where viral sounds meet your twisted sense of humor. Perfect for parties, pre-games, or any time you need to hear something ridiculous. Don't say we didn't warn you. Call to Action: Dare to Play? Shop Now.
• •Headline: Finally, a Game That Speaks Your Language (Mostly Memes & WTF Sounds). Body: Forget boring text cards. Our audio replies bring the internet's most iconic (and insane) moments to your living room. It's the party game upgrade you didn't know you needed. Call to Action: Hear the Hype – Get Yours!
• •Social Media Post (TikTok/Instagram): (Video: Quick cuts of people laughing hysterically while playing the game, scanning cards, and reacting to sounds) Caption: Pretty sure our game just won game night. 🏆🔊 Sound on if you think your crew can handle this. #TheAudioGame #GameNight #AdultPartyGame #ViralSounds #FunnyAF Call to Action: Link in bio to make your friends laugh 'til they cry.
• •Email Subject: Your Weekend Plans Just Got Loud & Offensive (You're Welcome). Body: Ready to ditch the small talk and dive straight into hilarity? The Audio Game pairs outrageous scenarios with even crazier soundbites. It’s the adult party game that’ll have everyone talking (and laughing, and maybe cringing a little). Call to Action: Crank Up the Fun – Buy The Audio Game!