Brand Tone

Cool & Confident, Creative & Expressive, Youthful & Edgy, Approachable & Community-Oriented, Informal & Direct

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Quality
• •Community
• •Authenticity
• •Passion

Best Practices

• •Know Your Audience Deeply: Understand their slang, their humor, their aspirations, and what platforms they use. The language on TikTok can be more informal and trend-driven than on a product page.
• •Develop a "Voice Guide": Even if informal, jot down key adjectives (e.g., bold, confident, artistic, inclusive) and phrases/words to use (and avoid). This helps ensure anyone writing copy stays consistent. For example: Use "cop" instead of "buy," "drip" or "heat" for new items.
• •Prioritize Authenticity Over Formality: Streetwear culture values genuineness. Avoid overly corporate or stiff language. Let the passion for the designs and culture shine through.
• •Use Visuals to Reinforce Tone: The edgy, artistic, and confident tone in the copy should be mirrored by the photography, videography, and overall graphic design. Consistency across all brand touchpoints is key.
• •Engage and Listen: Pay attention to how your community talks and interacts. Incorporate their language (where appropriate) and respond in a way that feels natural and aligned with the established brand voice. This also helps in evolving the tone organically as trends shift.

Social Perception

Unique & Stylish, Good Quality for Price, On-Trend but Not Mainstream, Independent & Passionate, Reliable (for an online brand)

Copy Examples

• •Instagram Post (New T-shirt Drop): Image: Model wearing a new graphic tee in an urban setting. Copy: "Stop blending in. Our new '[T-Shirt Name]' tee just hit the site. Designed for the bold, built for the streets. Cop yours before it's history. 💀 Link in bio. #TheAtticStreetwear #NewCollection #StreetStyle #GraphicTee #LimitedDrop"
• •Facebook Ad (Targeting interests: Streetwear, Graphic Design): Image/Video: Carousel of different hoodie designs or a short, energetic video. Headline: Uncap Your Style. Body: "Tired of the same old threads? The Attic Streetwear brings you exclusive designs that speak louder than words. Quality gear, fresh graphics, zero apologies. 🔥 Shop the look –> [Link to website]" CTA: Shop Now
• •TikTok Video Caption (Styling a hoodie): Video: Quick cuts showing 3 ways to style one of their popular hoodies. Caption: "Level up your hoodie game लेवल अप. Attic drip incominggg 💧 Which fit you rockin? 1, 2, or 3? 👇 #streetwearfashion #hoodiestyle #OOTD #TheAttic #stylehacks"
• •Email Subject Line (Promotion): Subject: 🔥 Fresh Heat Just Dropped // You Don't Wanna Miss This…
• •Website Product Description (for a unique jacket): This isn't just a jacket; it's a statement. The '[Jacket Name]' is crafted for those who walk their own path and aren't afraid to turn heads. Featuring [mention 1-2 key design elements/materials], it’s your new armor for the urban jungle. Limited run – make it yours.