Brand Tone

Thoughtful & Caring, Creative & Artistic, Personal & Approachable, Professional & High-Quality, Solution-Oriented

Brand Values

• •Creativity & Design
• •Quality & Thoughtfulness
• •Customer Satisfaction & Personal Service
• •Support for Small & Women-Owned Businesses
• •Ethical & Conscious Practices
• •Human Connection

Best Practices

• •Emphasize the 'Why' Behind the Gift: Focus on the emotion and connection the gift is intended to create, rather than just the items themselves. Use words like 'thoughtful,' 'cherish,' 'celebrate,' 'connect.'
• •Highlight Artisanal & Unique Qualities: Use descriptive language that conveys the craftsmanship, uniqueness, and quality of the products. Mention partnerships with small businesses or ethically sourced items where applicable.
• •Maintain a Personal and Approachable Voice: Even in B2B communication, remember that gifts are for people. Use a warm, friendly, and helpful tone. Share the founder's passion and story where appropriate.
• •Showcase Visual Storytelling: Ensure copy complements the high-quality visuals of the gift boxes. Describe the unboxing experience and the aesthetic appeal.
• •Be Solution-Oriented and Service-Focused: Clearly articulate how The Artsy Box solves gifting challenges, whether it's finding the perfect unique item or managing large corporate orders with ease and professionalism. Stress the attention to detail and customer care.

Social Perception

Highly Positive, Reliable & Professional, Unique & Special, Founder-Driven Excellence

Copy Examples

• •Headline for Corporate Gifting Page: 'More Than a Gift, It's a Statement. Elevate Your Corporate Gifting with The Artsy Box.'
• •Instagram Caption for a New Curated Box: 'Unbox joy! ✨ Our latest collection is thoughtfully curated with unique treasures from artisanal creators. Perfect for saying 'thank you,' 'congratulations,' or simply 'thinking of you.' Who would you brighten today? #TheArtsyBox #ThoughtfulGifting #CuratedWithCare'
• •Email Subject Line for a Holiday Promotion: 'Make This Holiday Unforgettable: Unique Gifts They'll Cherish, Artfully Delivered.'
• •About Us Snippet: 'At The Artsy Box, we believe gifting is an art. Born from a passion to move beyond the impersonal, we pour creativity and care into every hand-packaged box. We partner with talented artisans and women-owned businesses to bring you high-quality, memorable gifts that tell a story and spark genuine connection.'
• •Call to Action for Custom Gifting: 'Have a specific vision? Let's create something extraordinary together. Partner with The Artsy Box for bespoke gifts that perfectly capture your sentiment and style. Inquire today for a personal consultation.'