Brand Tone

Nurturing & Passionate, Friendly & Approachable, Informative & Educational, Aesthetic & Design-Conscious, Inspiring & Creative

Brand Values

• •Passion for Nature
• •Quality
• •Customer Happiness
• •Education & Empowerment
• •Creativity & Design
• •Well-being

Best Practices

• •Emphasize Passion and Care: Always write from a place of genuine love for plants. Use words that convey warmth, enthusiasm, and the joy of nurturing.
• •Be Informative and Helpful: Provide valuable information clearly and concisely. Offer tips, guidance, and support to empower customers on their plant journey.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the audience directly (e.g., "you," "your"). Be open to questions and engagement.
• •Focus on Aesthetics and Inspiration: Use descriptive language that appeals to the senses and highlights the beauty of the plants and products. Encourage creativity and the joy of design.
• •Highlight Benefits and Well-being: Connect plants with positive emotions, stress relief, and enhancing living spaces. Reinforce the idea that plants contribute to a happier, healthier life.

Social Perception

Trusted & Reliable, High-Quality Provider, Great for Gifting, Supportive & Helpful, Inspiring

Copy Examples

• •Unleash your inner botanist! ✨ Our new Woodland Whisper Terrarium Kit has arrived, packed with lush greens and all the magic you need to create your own miniature ecosystem. Easy to assemble and a joy to watch grow. Bring a touch of nature’s serenity into your space. #TheArtOfSucculents #TerrariumLove #DIYHomeDecor #PlantParenthood #GreenLiving
• •Ready to get your hands dirty (in the best way possible!)? 🌿 Join our upcoming Kokedama Workshop and learn the beautiful Japanese art of creating moss ball planters. Perfect for beginners and plant enthusiasts alike! Spaces are limited – book your spot and let’s create something beautiful together! Link in bio. #KokedamaWorkshop #PlantWorkshop #AberdeenEvents #TheArtOfSucculents #CreativeGardening
• •Curated with love, our 'Sunshine Succulent' collection brings together a vibrant assortment of easy-care beauties. Each plant is hand-picked for its unique charm and resilience, ready to brighten your windowsill or desk. Perfect as a thoughtful gift or a treat for yourself to nurture. Welcome a little piece of everlasting sunshine into your home. Full care guide included! #SucculentLove #IndoorPlants #EasyCarePlants #HomeDecor #TheArtOfSucculents
• •Wondering why your succulents stretch? They might be reaching for more light! ☀️ Most succulents thrive in about 6 hours of sunlight per day. Find a bright spot near a window, and watch them flourish. For more tips on keeping your green friends happy, visit our blog! #PlantCareTips #SucculentCare #HappyPlants #TheArtOfSucculents #IndoorGardening
• •Dreaming of a mini green world? ✨ Create your own stunning succulent terrarium! It’s easier than you think and so rewarding. Gather your favorite succulents, a glass container, and our special terrarium soil mix for a thriving display. Get inspired and find all your supplies at The Art of Succulents. #DIYTerrarium #SucculentArt #PinterestPlants #CreativeProjects #TheArtOfSucculents