Brand Tone

artistic, personal, and passionate, quality and craftsmanship, approachable and educational, engaging and community-oriented

Brand Values

• •Uniqueness and Originality: Every piece is "one of a kind" and a "truly a one of a kind original."
• •Quality and Durability: The use of high-quality materials like bartop resin ensures pieces are "durable, food safe, & heat resistant."
• •Artistic Expression and Creativity: The brand centers around the artist's passion and unique style, transforming "raw materials into stunning resin art pieces."
• •Connection to Place/Inspiration: Michele's upbringing on the beaches of Coronado, CA, and her UCSD Chemistry background are integral to her art, aiming to leave a "lasting memory of the coastline."
• •Functionality and Elevating the Everyday: The brand believes that "home goods don't have to be boring" and aims to "elevate the everyday with one of a kind, hand painted home goods and fine art."
• •Education and Transparency: Sharing the "science behind resin art" and the "creative process" are important aspects.

Best Practices

• •Always Emphasize Uniqueness: Use words like "one-of-a-kind," "original," "unique," and "handcrafted" consistently to reinforce the exclusivity of the products.
• •Highlight Quality and Functionality: Regularly mention the practical benefits like "food-safe," "durable," "heat-resistant," and the dual nature of "fine and functional art."
• •Share the Artist's Story and Inspiration: Weave in elements of Michele's background (Coronado, chemistry) to create a personal connection and showcase the passion behind the brand.
• •Maintain an Approachable and Educational Voice: When appropriate, explain aspects of the resin art process or the science involved, inviting customers into the artist's world.
• •Use Evocative, Sensory Language: Describe the art with words that appeal to sight and touch, referencing the "depth and movement of the ocean," "sleek pop," and "stunning, glossy pieces" to help customers visualize and appreciate the artistry.

Social Perception

provider of beautiful, unique, and high-quality handmade items, "Top shop for gifts," appreciation for the personal touch and the story behind the art, perceived quality and uniqueness of the items often make the wait "worth it" for customers

Copy Examples

• •Headline: Own a Piece of the Ocean: Handcrafted Resin Art by The Art of MVP. Body: Bring the serene beauty of the Coronado coast into your home. Each unique, food-safe resin piece is personally handcrafted by artist Michele, blending chemistry and creativity to capture the ocean's depth and movement. Elevate your everyday.
• •Social Media Post (Image: Close-up of resin art detail): The alchemy of art is in every swirl. ✨ I mix custom pigments and use my chemistry background to bring these ocean-inspired visions to life. Each piece isn't just decor; it's a durable, functional work of art made with passion. What does the ocean inspire in you? #TheArtOfMVP #ResinArt #HandmadeHomeDecor #UniqueGifts #FunctionalArt
• •Product Description Snippet (for a charcuterie board): More than just a serving board, it's a conversation starter. Hand-poured with food-safe, heat-resistant resin, this one-of-a-kind charcuterie board brings a sleek pop of the ocean to your gatherings. Crafted with eco-friendly wood and designed to elevate your hosting.
• •About Us Teaser: From Coronado beaches to a chemistry lab, and now to my art studio – that's the journey behind The Art of MVP. Discover how science and passion blend to create fine, functional resin art that tells a story. Meet Michele and the inspiration behind each unique piece.
• •Email Subject Line: A Special Pour Just For You: New Arrivals at The Art of MVP! Body: Dive into our latest collection of handcrafted resin treasures! Each piece is a unique expression, meticulously made to bring beauty and function to your space. Discover your new favorite.