Brand Tone

Friendly, Approachable, Encouraging, Inspiring, Helpful, Supportive, Nostalgic, Heartfelt, Enthusiastic, and Passionate.

Brand Values

• •Creativity: Encouraging everyone to 'live a creative life' and 'make stuff.' The brand emphasizes that home is the perfect place for creative expression.
• •Community: Fostering a supportive and non-judgmental environment where crafters can share, learn, and connect. The 'Art of Home Club' and its associated Facebook group are central to this.
• •Quality: Providing high-quality materials and well-designed patterns that lead to successful and enjoyable crafting experiences.
• •Accessibility and Skill-Building: Offering projects for various skill levels with clear instructions and tutorials to help people learn and grow.
• •Joy and Well-being: Positioning crafting as a source of joy, relaxation, and a way to nurture one's spirit. The act of creating for oneself and for others is highlighted.
• •Personalization and Self-Expression: Encouraging crafters to adapt patterns and 'mix & match' designs to make unique items.

Best Practices

• •Embrace a Personal, First-Person Voice (when appropriate): Use 'I,' 'we,' and 'you' to create a direct and friendly connection with the audience, just as Jacquelynne does on her blog and in videos. Example: 'I'm so excited to share this new pattern with you!'
• •Focus on the Joy and Process, Not Just the Product: Highlight the enjoyment of creating, the satisfaction of learning a new skill, and the warmth of a handmade item. Frame crafting as an accessible and rewarding activity. Example: 'Imagine the quiet joy of stitching these pretty blooms on a cozy afternoon.'
• •Be Encouraging and Inclusive: Use language that makes crafters of all levels feel welcome and capable. Avoid jargon where possible, or explain it clearly. Example: 'Whether you're new to quilting or have been stitching for years, you'll love how easily this project comes together.'
• •Infuse Warmth and Nostalgia: Use descriptive words that evoke feelings of comfort, coziness, and happy memories, aligning with 'The Art of Home' theme. Example: 'Like a warm hug from Grandma, this classic design will bring timeless charm to your home.'
• •Foster Community and Interaction: Encourage sharing, ask questions, and respond to comments personally (where feasible) to reinforce the community aspect of the brand. Example: 'We can't wait to see what you create! Share your progress with us in our Facebook group.'

Social Perception

Positive and Appreciative: Customers highly praise the quality of the products (kits, fabric, patterns), the clarity of the instructions, and the cuteness of the designs. Supportive Community: Members of 'The Art of Home Club' seem to value the exclusive content, the sense of community, and the inspiration they receive. Reviews often mention Jacquelynne by name, indicating a personal connection. Trusted Resource: Jacquelynne Steves is seen as a talented designer and a reliable source for patterns, tutorials, and creative ideas. Her responses to reviews show she cares about her customers. Inspiring and Motivating: Customers feel encouraged to try new things and find joy in their crafting. Many appreciate the 'easy to follow' nature of the projects.

Copy Examples

• •Facebook Ad for a New Quilt Kit: Dreaming of your next cozy creation? ✨ Our brand-new 'Sunshine Meadows' Quilt Kit is here to brighten your sewing room! Packed with joyful fabrics and our signature easy-to-follow instructions, you'll have this beauty stitched up in no time. Perfect for gifting or adding a splash of handmade happiness to your home! Tap to shop and let your creativity bloom! #TheArtOfHome #JacquelynneSteves #QuiltKit #HandmadeHome
• •Instagram Post Showcasing a Customer's Project: Just look at this stunning table runner made by the talented @[CustomerHandle] using our 'Vintage Florals' pattern! 😍 We absolutely ADORE seeing your unique touches on our designs. It’s what #TheArtOfHome is all about – making something beautiful that’s truly YOU! Share your creations with us using #JacquelynneStevesDesigns for a chance to be featured. Happy stitching, creative friends! #CustomerLove #SewingCommunity #DIYDecor
• •Email Subject Line for Workshop Announcement: Unlock Your Inner Designer! 🧵 New Embroidery Workshop Inside! Email Body Snippet: Hi [Customer Name], Ever wanted to master the art of hand embroidery or take your appliqué skills to the next level? At The Art of Home, we believe everyone has a creative spark! Our newest online workshop, '[Workshop Name],' is designed to guide you step-by-step, making it fun and easy to create beautiful, detailed projects you’ll be proud of. No matter your skill level, Jacquelynne will be there to cheer you on! Join us and let's make something lovely together. [Link to Workshop]
• •Pinterest Pin Description for a Free Pattern: Free Pattern Alert! 🧵 Create a charming set of 'Garden Party Coasters' with our latest free pattern. A quick and delightful project to add a touch of handmade charm to your coffee table. Grab your favorite scraps and let's get stitching! Perfect for beginners and a joyful make for all. Find the full tutorial on JacquelynneSteves.com. #FreeQuiltPattern #TheArtOfHome #DIYCrafts #SewingProjects #JacquelynneSteves
• •Website Banner for 'The Art of Home Club': Join Our Creative Family! ✨ Get exclusive patterns, inspiring projects, and connect with a warm community of fellow makers in The Art of Home Club. Let's nurture your creativity together! Learn More & Become a Member Today! #TheArtOfHomeClub #QuiltingCommunity #SewInspired