Brand Tone

Friendly, Playful, and Passionate.

Brand Values

• •Joy and Playfulness
• •Quality and Transparency
• •Customer Appreciation
• •Celebration of Fandom
• •Artistic Passion

Best Practices

• •Embrace Emojis and Casual Language: Use emojis (✨, ♥, 💖, 😊) and friendly, casual language ("Psst," "goodies," "super sweet") to maintain the approachable and playful tone. This makes announcements feel like sharing exciting news with a friend.
• •Tell the Story of the Art: Infuse product descriptions with the passion behind them. Use phrases like "poured so much love into," "inspired by," and "designed to" to remind customers of the artist-driven nature of the brand.
• •Prioritize Positivity and Gratitude: Regularly include phrases like "Thank you for your support," "Your support means the world," and "Happy shopping!" This reinforces the value of customer appreciation and builds a positive community feel.
• •Be Clear and Direct for Business Matters: For logistical information like FAQs, shipping, and grading policies, maintain the friendly tone but be direct and clear. This builds trust and shows professionalism without sacrificing approachability. For example: "We want to make sure you get exactly what you expect!"
• •Engage with Fandom-Specific Language: When promoting fan-art products, use names, quotes, and hashtags relevant to that specific fandom. This shows authentic passion and connects directly with the target audience on a deeper level.

Social Perception

High-Quality and Unique, Trustworthy and Reliable, Artist-Centric

Copy Examples

• •✨ It’s here! ✨ Our new ‘Kokeshi Cuties’ pin series has officially dropped in the shop! We poured so much love (and a little bit of magic) into these designs, inspired by our favorite magical girls. We can't wait for them to bring a little sparkle to your collection. Tap the link in our bio to grab yours! ♥ #enamelpins #fantasypins #kokeshi #pincollector
• •Meet our 'Hyena Captain' enamel pin! Whether you're a fan of the court or just love a mischievous grin, this pin is the perfect sidekick for your jacket, backpack, or pin board. Made with hard enamel and shiny gold plating, it’s designed to be durable and bring a pop of playful energy to your day.
• •Psst... Shop is now open! 🤫 Ready for some new goodies? Our latest shop update is LIVE! We've got a fresh batch of restocks on some of your favorites and a few brand new, super sweet sticker designs. Thanks for being here and making this dream possible. Happy shopping! :)
• •PRE-ORDERS are now open for the 'Untamed Dreams' pin collection! These designs are a little bit wild and full of heart. Funding these helps bring them to life! All pre-orders come with a free matching sticker. Your support means the world! 💖 #fantasypin #preorder #pincommunity
• •Making spirits bright! ✨ Find the perfect playful gift for everyone on your list. Free shipping on all orders over $50.