Brand Tone

Elegant, appreciative, and story-driven; sophisticated, calm, and inspirational, focusing on slow living and conscious consumerism.

Brand Values

• •Celebration of Craftsmanship
• •Authenticity and Uniqueness
• •Global Connection
• •Timeless Aesthetics
• •Conscious Consumption

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that defines the brand's tone, using 'We are...' and 'We are not...' categories to guide writers.
• •Prioritize Story over Specs: Lead product descriptions and posts with the story, artisan, or inspiration behind the piece, ensuring technical details support the narrative.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses to reinforce the value of craftsmanship.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the tone of the copy always matches the high-quality, elegant style of the photography.
• •Engage with Grace: When responding to comments and questions on social media, maintain the brand's elegant, appreciative, and sophisticated tone.

Social Perception

Perceived as a high-end, boutique retailer and a source for special, curated gifts and home decor items. The perception is aspirational and aesthetically focused, with its reputation for customer service and product quality still being established due to being a newer brand.

Copy Examples

• •Where raw material meets masterful hands. Our new collection of hand-carved wooden bowls celebrates the perfect imperfections of nature and the timeless skill of the artisan. Each grain tells a story. Discover it on our website.
• •More Than an Object, It's a Story.
• •Curated for a Life of Intention. The World's Finest Artisanal Goods, Delivered to Your Door.
• •Shaped by hand and fired with passion, the Azure Ceramic Vase is a testament to patient craftsmanship. Its subtle, organic form and deep, reactive glaze ensure that no two pieces are exactly alike. A quiet statement of elegance, perfect for your favorite botanicals or as a standalone sculpture. Artisan-made in Portugal.
• •Tired of the ordinary? The Artisans Hall connects you with extraordinary, handcrafted objects that carry the soul of their maker. Elevate your space with pieces that are meant to last a lifetime. Shop our curated collection of authentic, artisan-made home decor and jewelry.