Brand Tone

Community-focused, Supportive, and Passionate

Brand Values

• •Supporting Local
• •Uniqueness and Quality
• •Community Hub
• •Collaboration over Competition

Best Practices

• •Lead with Gratitude: Especially during the transition of closing the physical store, all communications should start and end with thanking the community, vendors, and customers for their support over the years.
• •Champion the Artisans: Continue to put the spotlight on the individual makers. Share their stories and direct customers to their personal websites or social media. This reinforces the core value of supporting local, even as the boutique closes.
• •Use "Community-Centric" Language: Employ words like "we," "our community," "together," and "shared journey" to maintain the sense of a collective effort and a close-knit group.
• •Maintain a Passionate Voice: The underlying love for handcrafted goods should remain evident. Describe products with evocative, appreciative language that highlights their quality and the skill involved in their creation.
• •Be Transparent and Sentimental: The closing of a beloved local shop is an emotional event. It is appropriate and on-brand to be open about the "end of an era" while celebrating the success and the impact the boutique has had.

Social Perception

Perceived as a valued community asset, a champion for local small businesses, the go-to place for unique, locally made gifts, and an essential part of the downtown Barrie retail landscape.

Copy Examples

• •To our cherished community, after six wonderful years of showcasing Barrie's incredible talent, we are closing our doors. Every piece you purchased told a story and supported a dream. Find your favorite artisan one last time and hold a piece of our shared journey.
• •Our final chapter is here. It's been an honor to be your home for handcrafted treasures. Come say goodbye this week and grab a beautiful, locally made piece before it's gone. Thank you for six years of incredible support. #ShopLocalBarrie #ArtisanMade
• •Meet [Artisan Name]! For years, their stunning [product type] has been a favorite at our boutique. While our doors are closing, their creative journey continues. Follow them at [Artisan's Social Handle] and continue to support the amazing local talent our city holds.
• •A heartfelt thank you. For six years, you've embraced our mission of supporting local artisans. As we prepare to close, we invite you to visit us one last time. Your support has meant the world to over 85 local makers. Let's celebrate the creativity that makes Barrie special.
• •The Artisan Boutique may be closing, but the spirit of handcrafted care continues. You can still find all your favorite Embody Nature soaps, lotions, and balms right here. Subscribe for updates and follow our next chapter.