Brand Tone

Natural & Pure, Calming & Relaxing, Sophisticated & Elegant, Conscious & Ethical, Friendly & Approachable, Proudly New Zealand Made

Brand Values

• •Natural & Pure Ingredients
• •Sustainability & Environmental Responsibility
• •Ethical Practices
• •Quality & Efficacy
• •Affordable Luxury
• •New Zealand Heritage
• •Customer Focus

Best Practices

• •Prioritize "Natural" and "Pure": Always highlight the use of natural ingredients, pure essential oils, and the absence of harsh chemicals. Use words like "botanical," "pure," "natural," "essential oils."
• •Emphasize Sensory Experience and Well-being: Focus on the benefits for mind, body, and soul. Use evocative language that appeals to the senses – "soothe," "calm," "uplift," "rejuvenate," "serene," "tranquil," "captivating aroma."
• •Maintain an Elegant and Sophisticated Voice: While friendly, the language should reflect the quality and "affordable luxury" positioning of the brand. Avoid overly casual slang or overly technical jargon. Think "bespoke fragrances," "elegantly designed," "luxurious."
• •Reinforce Ethical Commitments: Subtly weave in mentions of sustainability, cruelty-free practices, and New Zealand origin where appropriate, as these are key brand values appreciated by customers.
• •Create a Visual and Written Style Guide: Develop a comprehensive guide that outlines the brand's voice, tone, preferred terminology, imagery style, and values to ensure consistency across all marketing materials and communications, regardless of who is creating the content.

Social Perception

Customers generally perceive The Aromatherapy Co. as a provider of high-quality, natural, and beautifully scented products. The brand is associated with relaxation, well-being, and creating a pleasant home atmosphere. Their commitment to natural ingredients and ethical practices (like no animal testing and sustainability efforts) is well-received and often highlighted in reviews. The New Zealand origin adds to the brand's appeal, suggesting purity and naturalness. The packaging is often described as attractive and suitable for gifting. There's an appreciation for the "affordable luxury" aspect, making quality aromatherapy products accessible.

Copy Examples

• •Headline: Immerse Your Senses. Discover True Aromatherapy. Body: Crafted in New Zealand with the purest essential oils, our collections are designed to soothe your mind, pamper your body, and transform your space into a sanctuary of calm. Experience the gentle power of nature.
• •Headline: Naturally Uplifting. Ethically Made. Body: Indulge in our luxurious home fragrances and body care, consciously created with natural ingredients and a deep respect for the environment. Because what's good for you should also be good for the planet.
• •Headline: The Essence of New Zealand, Bottled for You. Body: From our home to yours, experience the unique botanicals and serene landscapes of New Zealand. Our bespoke fragrances and therapeutic blends are a daily invitation to unwind and rejuvenate.
• •Headline: Elevate Your Rituals. Embrace Tranquility. Body: Transform everyday moments into mindful escapes with The Aromatherapy Co. Our elegantly designed diffusers and candles release captivating aromas that restore balance and inspire serenity.
• •Headline: Pure. Potent. Peaceful. Body: Unwind with the authentic scents of nature. Our commitment to 100% pure essential oils and natural formulations ensures a truly therapeutic experience, free from harsh chemicals and never tested on animals.