Brand Tone

friendly, youthful, stylish, and aspirational

Brand Values

• •Quality
• •Made in Spain
• •Original Design
• •Customer Connection/Community
• •Empowerment/Confidence
• •Trend-Conscious
• •Teamwork and Self-Improvement

Best Practices

• •Consistently use inclusive language like 'we,' 'us,' and refer to the customer community as '#THEAREGIRLS' or 'friends' to foster a sense of belonging.
• •Regularly weave in the brand's commitment to Spanish manufacturing and high-quality materials, as this is a key differentiator and value.
• •Emphasize how the clothes make the wearer *feel* – special, confident, stylish, unique – rather than just describing the product features.
• •Keep the language fresh, positive, and aligned with the interests and vernacular of young, fashion-conscious women. Incorporate relevant emojis where appropriate to enhance a friendly and modern feel.
• •Actively invite engagement by asking questions, encouraging photo tags, and promoting a sense of dialogue with the audience.

Social Perception

Largely perceived as a stylish and reliable brand for young women, especially for occasion wear. Customers appreciate the unique designs and 'Made in Spain' aspect. The association with influencers and public figures further enhances its aspirational appeal. They are seen as a brand that understands its target audience and current trends.

Copy Examples

• •Ready to turn heads at your next event? ✨ Our new collection, designed in Spain with love and the finest fabrics, is here to make you feel like the amazing #THEAREGIRL you are. Discover your dream dress!
• •Weekend vibes incoming! ☀️ Whether it's a brunch with friends or a special date night, our latest arrivals have got you covered. Effortlessly chic, always unique. P.S. We love seeing your looks – don't forget to tag us! #THEAREstyle
• •Made for making memories. 💖 Each THE-ARE piece is crafted with passion in Spain, because we believe in quality you can feel and style that lasts. Find that special something that tells your story.
• •Hey #THEAREGIRLS! 👋 We're more than just a brand, we're a community. Join our girl gang for exclusive news, style inspo, and all things fashion! Let's shine together.
• •That feeling when you find THE perfect outfit? 😍 Yeah, we live for that. Our designer Rocío Botella pours her heart into every creation, so you can step out feeling confident and fabulous. Explore the magic, 100% made in Spain.