Brand Tone

Passionate & Story-driven, Cultured & Reverent, Authentic & Curatorial, Evocative & Slightly Academic

Brand Values

• •Preservation of Heritage
• •Storytelling
• •Authenticity & Uniqueness
• •Craftsmanship & Artistry
• •Cultural Significance
• •Passion for Art

Best Practices

• •Embrace Storytelling: Always look for the narrative. Instead of just describing an item's features, delve into its history, its purpose, the hands that might have crafted or used it, and the cultural context it belongs to. Use phrases that evoke curiosity about its 'story.'
• •Use Evocative and Respectful Language: Choose words that convey passion, reverence for history, and the cultural significance of the items. Terms like 'legacy,' 'heritage,' 'timeless,' 'profound,' 'artistry,' and 'narrative' align with the brand's tone.
• •Highlight Authenticity and Provenance: Subtly weave in details about the origin, age (where known), and materials to reinforce the authenticity and curatorial aspect of the brand. This builds trust and appeals to a discerning audience.
• •Maintain a Knowledgeable yet Accessible Voice: Share information and insights about the pieces, but do so in a way that is engaging and understandable, rather than overly academic or exclusive. The goal is to share passion and knowledge, not to intimidate.
• •Connect Emotionally: Emphasize how these antique pieces can enrich a home and connect individuals to a larger historical and cultural tapestry. Focus on the 'heart' and 'joy' these items can bring, as mentioned in their philosophy.

Social Perception

A Specialized Curator of Authentic Indian Antiques, A Storyteller of India's Past, A Trusted Source for Culturally Significant Items, A Purveyor of 'Profound Narratives'

Copy Examples

• •Headline: More Than an Artifact, It's a Conversation with History. Body: Each curve of this vintage wooden panel whispers tales from a bygone era. At The Antique Story, we don't just find antiques; we uncover the narratives woven into their very fabric. Bring home a piece of India's enduring legacy.
• •Headline: Where Every Object Holds a Universe of Stories. Body: Discover our curated collection of handpicked curios, each echoing the artistry and traditions of Indian heritage. Let these timeless treasures add a chapter of profound beauty to your space.
• •Headline: Preserve the Past, Inspire the Future. Body: This rare bronze idol is not merely an object of devotion but a testament to centuries of craftsmanship. The Antique Story is dedicated to safeguarding these irreplaceable heirlooms, ensuring their stories continue to enlighten.
• •Headline: The Soul of India, Captured in Time. Body: From intricately carved dowry boxes to vibrant folk masks, explore artifacts that carry the heartbeat of Indian culture. We believe our history deserves a future, and each piece we offer is a step towards that promise.
• •Headline: Unearth the Extraordinary. Body: Journey with The Antique Story into a realm of unique collectibles, where passion guides every selection. These aren't just antiques; they are tangible pieces of art and history, waiting to share their profound narratives with you.