Brand Tone

Artistic & Cultured, Authentic & Ethical, Bohemian & Free-Spirited, Elegant & Sophisticated, Passionate & Emotional

Brand Values

• •Craftsmanship: Preservation and celebration of traditional, ancestral handicraft techniques like embroidery, weaving, and printing. "Handwork is a value which is being lost in the world."
• •Ethical Production & Fair Trade: Commitment to sustainable development, focusing on social, environmental, and economic pillars. Strong, supportive relationships with artisans and suppliers are crucial.
• •Authenticity & Individuality: Creating unique, personal, and exclusive pieces that allow women to express their identity, moving away from "uniform" fashion.
• •Travel & Cultural Fusion: Drawing inspiration from global voyages, particularly India and Bali, and fusing these influences into their designs.
• •Timelessness & Slow Fashion: A focus on creating lasting pieces rather than fleeting trends, with a desire for "handmade, authenticity and humanity." The brand has been described as "sustainable since the very first day."

Best Practices

• •Embrace Storytelling: Consistently weave narratives of travel, craftsmanship, and the artisan's hand into product descriptions, social media posts, and "About Us" sections. Share the inspiration behind collections.
• •Use Evocative & Sensory Language: Employ words that evoke feelings of wanderlust, artistry, and tactile beauty. Terms like "hand-embroidered," "sun-drenched hues," "whispers of far-off lands," "artisanal touch" will reinforce the brand's essence.
• •Highlight Ethical Commitment: Transparently communicate the brand's values regarding ethical production, fair trade, and sustainability. This is a key differentiator and resonates with the conscious consumer.
• •Maintain Visual Consistency: Ensure that all visual content (photography, videography, website design) aligns with the bohemian, artistic, and slightly vintage aesthetic. This reinforces the written tone.
• •Engage with an Authentic Voice: Whether responding to comments or writing blog posts, maintain a voice that is passionate, genuine, and slightly sophisticated, reflecting the founder's vision and the brand's Parisian roots mixed with global inspiration.

Social Perception

Established Bohemian Chic, High-Quality & Artisanal, Unique & Distinctive, Associated with Travel & Art, Mid-Range to Premium, Resilient

Copy Examples

• •Headline: Wander Often. Dress Accordingly. Body: Discover Antik Batik: Where every stitch tells a story of far-off lands and artisanal traditions. Wrap yourself in handcrafted elegance that’s as unique as your journey. #AntikBatik #BohoChic #TravelInspiredFashion
• •Headline: More Than Just Clothing. It's a Keepsake. Body: Each Antik Batik piece is a testament to heritage craftsmanship, designed to be cherished. Embrace slow fashion with soul, ethically made and exquisitely detailed. Find your forever piece today. #EthicalFashion #HandmadeLuxury #TimelessStyle
• •Headline: The Art of Being You. Expressed Through Antik Batik. Body: Dare to be different. Our collections blend Parisian chic with bohemian spirit, for the woman who walks her own path. Explore vibrant prints, intricate embroideries, and the touch of the artisan's hand. #AuthenticStyle #BohemianElegance #WearYourStory
• •Headline: From Bali with Love, To Your Wardrobe. Body: Inspired by the world's most captivating cultures, Antik Batik brings you designs that breathe life, color, and artistry. Feel the spirit of adventure in every thread. #GlobalChic #ArtisanalFashion #AntikBatikJourney
• •Headline: Consciously Crafted. Beautifully Bohemian. Body: At Antik Batik, beauty and responsibility go hand-in-hand. We champion fair trade and traditional techniques, creating fashion that feels good, inside and out. Discover the difference of truly ethical luxury. #SustainableStyle #ArtisanMade #BohoLuxury