Brand Tone

Educated & Passionate, Sophisticated & Elegant, Authentic & Trustworthy, Accessible (Aspirational), Customer-centric & Professional

Brand Values

• •Historical Appreciation & Accuracy
• •Quality Craftsmanship
• •Beauty & Personality
• •Accessibility of Art
• •Customer Satisfaction
• •Exclusivity

Best Practices

• •Emphasize Storytelling: Every piece has a history. Weave narratives about its origin, mythology, or the civilization it represents into product descriptions and social media content. This connects with the 'Educated & Passionate' tone.
• •Highlight Craftsmanship and Origin: Consistently mention the 'handmade in Europe' aspect, the quality of materials (e.g., 'bonded Carrara marble,' 'patinated bronze'), and the skill of the artisans. This reinforces 'Quality Craftsmanship' and 'Authenticity.'
• •Use Evocative and Elegant Language: Employ descriptive adjectives that convey sophistication, timelessness, and beauty (e.g., 'meticulous,' 'divine,' 'opulent,' 'timeless'). Avoid overly casual or slang terms.
• •Maintain an Educational Undertone: Subtly educate the audience about the historical or artistic significance of the items. This could be through blog posts, detailed descriptions, or informative social media captions, aligning with the 'Educated' tone.
• •Focus on the Transformative Power: Explain how these pieces can elevate a contemporary interior, adding 'history,' 'personality,' and 'beauty.' This addresses the aspirational yet accessible value proposition.

Social Perception

High-Quality Provider, Reputable & Professional, Source of Unique Items, Trusted by Professionals, Valued for Detail, Slightly Premium, but Worth It

Copy Examples

• •Own a piece of history. Our Hebe Torso, meticulously handcrafted in Europe, captures the divine grace of the Greek goddess of youth. Each curve and contour is a testament to timeless artistry, bringing the spirit of the ancient world into your modern sanctuary.
• •Imagine the stories this silhouette could tell. Inspired by the master potters of ancient Attica, our latest amphora is more than decor—it's a whisper from a bygone era, ready to add a touch of classical elegance and profound history to your space. #TheAncientHome #ClassicDecor #ArtHistory #Handcrafted
• •The Ancient Home: Where museum-quality craftsmanship meets timeless design. Explore curated reproductions that bring history and artistry to life in your home.
• •Dear Art Enthusiast, Journey back in time with our newly unveiled collection of Roman-inspired frescoes and mosaics. Each piece is a portal to the opulent villas of antiquity, promising to infuse your interiors with unparalleled personality and historical charm. Discover the legacy, today.
• •At The Ancient Home, we believe that the beauty of the past should inspire the present. We partner with skilled European artisans to bring you authentic reproductions of classical art, making the grandeur of history an accessible part of your everyday life.