Brand Tone

enthusiastic, indulgent, and confident

Brand Values

• •Taste and Enjoyment: This is central to their messaging. The primary goal is to offer a protein bar that genuinely tastes good, like a treat or candy bar.
• •Quality Ingredients: They emphasize the use of 'real food' and '100% authentic chocolate coating,' and the absence of sugar alcohols.
• •Customer Satisfaction: The brand states they prioritize customers by offering exceptional product quality and service.
• •High Protein Content: While taste is paramount, they consistently highlight the 20-21g of protein per bar.
• •Convenience: Marketed as a perfect on-the-go snack or meal replacement.

Best Practices

• •Embrace Enthusiasm and Confidence: Use bold claims and positive language. Superlatives like 'best,' 'unreal,' 'incredible' fit the brand's confident stance.
• •Focus on Indulgence and Taste: Continuously compare the bars to candy, desserts, and enjoyable treats. Use descriptive language that evokes deliciousness.
• •Keep it Relatable and Slightly Playful: Use a conversational style. Acknowledge the common downsides of other protein bars to highlight Anabar's superiority in a lighthearted way.
• •Highlight Key Differentiators Simply: Clearly state the benefits – great taste, high protein, no sugar alcohols, real ingredients – without overly technical jargon.
• •Maintain Visual Consistency: Ensure that the indulgent and high-quality perception conveyed in the copy is matched by appealing product photography and branding visuals across all platforms.

Social Perception

The overwhelming perception is that The Anabar protein bars are exceptionally delicious and a superior alternative to other protein bars in terms of taste and texture. Customers appreciate that they feel like a treat while providing protein. The brand is seen as innovative in making protein bars enjoyable.

Copy Examples

• •Tired of protein bars that taste like cardboard? Yeah, we were too. That's why we created The Anabar – so good, you'll forget it's protein. #ProteinPackedCandyBar
• •Warning: May cause extreme happiness and disbelief that a protein bar can taste THIS incredible. Dive into 20g of protein bliss with The Anabar. Your tastebuds will thank you (and your muscles will too!).
• •Cheat day? Nah, it's Anabar day! Indulge your cravings guilt-free with flavors that'll make you swoon. Real ingredients, unreal taste. #AnabarRevolution
• •Life's too short for boring protein. Upgrade your snack game with The Anabar – the bar that's basically dessert but packed with the good stuff. Go on, treat yourself!
• •Finally, a protein bar that doesn't lie. The Anabar: Officially the World's Best Tasting Protein Bar. Don't believe us? Try one. (You'll be back for more.)