Brand Tone

elegant, luxurious, and appreciative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Cultural Heritage
• •Elegance and Style
• •Accessibility

Best Practices

• •Use Evocative Language: Incorporate words that convey luxury, elegance, craftsmanship, and beauty (e.g., exquisite, divine, meticulous, radiant, timeless).
• •Highlight Craftsmanship: Emphasize the handcrafted nature and the attention to detail in each product.
• •Maintain a Gracious and Appreciative Voice: Express gratitude in customer communications and acknowledge their feedback positively.
• •Focus on the Experience: Describe how the products enhance special occasions and elevate personal style.
• •Ensure Visual Consistency: Align the tone of the copy with the high-quality imagery used on the website and social media, reinforcing the luxurious feel.

Social Perception

Positive Customer Reviews: Customers express high satisfaction with the product quality, design, and packaging. Many customers mention receiving compliments when using Amyra products. Gift-Worthy: The products are frequently purchased as gifts. Trusted Brand: Customers report positive experiences and express intent for future purchases. Responsive and Appreciative: The brand actively engages with customers online.

Copy Examples

• •Drape yourself in elegance. Our handcrafted [Product Name] is more than an accessory; it's a statement of timeless artistry. Discover the touch of luxury.
• •For moments that shimmer, a bag that radiates. The [Product Name], intricately designed to make your special occasions unforgettable. Thank you for choosing Amyra to be part of your celebrations.
• •Unveil the heritage of Indian craftsmanship with our exquisite [Product Name]. Each piece tells a story of tradition and meticulous care. We are honored to bring this artistry to you.
• •The perfect complement to your grace. Our [Product Name] adds a touch of sophisticated charm to any ensemble. We love seeing how you style your Amyra treasures!
• •Celebrate the art of gifting with Amyra. Luxurious, handcrafted pieces beautifully packaged, making every gift a cherished memory. Thank you for sharing the love of Amyra.